--- title: "Focus Technology Group vs Mercury IT: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Focus Technology Group or Mercury IT? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-mercury-it" publisher: "Brandwave" --- # Focus Technology Group vs Mercury IT: Which is more popular by branded search in New Zealand? Which is more popular in search, Focus Technology Group or Mercury IT? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Focus Technology Group and Mercury IT - **Competitive set**: Queenstown IT support companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Focus Technology Group Share of Search**: 18.5% - **Mercury IT Share of Search**: 12.9% ## Which is more popular in search, Focus Technology Group or Mercury IT? - In August 2026, Focus Technology Group had more branded searches than Mercury IT among queenstown IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to Mercury IT’s 160, and held an 18.5% Share of Search versus Mercury IT’s 12.9%. - Focus Technology Group was ahead of Mercury IT in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Focus Technology Group’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 21.2% to 18.5%, and its estimated monthly branded searches moved from 240 to 230. - Across the 11 months ending August 2026, Mercury IT’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 10.6% to 12.9%, and its estimated monthly branded searches moved from 120 to 160. ## How did search popularity change for New Zealand queenstown IT support companies in August 2026? - In August 2026, The Computer Professors overtook Mercury IT to rank 4th among queenstown IT support companies in New Zealand, at 16.1%. - In August 2026, Mercury IT gained estimated Share of Search among queenstown IT support companies in New Zealand, from 12.3% to 12.9%. - In August 2026, Focus Technology Group rose from 3rd to 1st among queenstown IT support companies in New Zealand. ## Month by month | Month | Focus Technology Group estimated searches | Focus Technology Group Share of Search | Focus Technology Group rank | Mercury IT estimated searches | Mercury IT Share of Search | Mercury IT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 21.2% | 2 | 120 | 10.6% | 6 | | Nov 2025 | 380 | 28.4% | 1 | 150 | 11.2% | 5 | | Dec 2025 | 230 | 21.9% | 2 | 100 | 9.5% | 5 | | Jan 2026 | 270 | 23.5% | 2 | 100 | 8.7% | 5 | | Feb 2026 | 220 | 22.2% | 1 | 150 | 15.2% | 4 | | Mar 2026 | 270 | 25.7% | 1 | 120 | 11.4% | 4 | | Apr 2026 | 250 | 24% | 2 | 110 | 10.6% | 4 | | May 2026 | 250 | 25.8% | 1 | 100 | 10.3% | 5 | | Jun 2026 | 230 | 16.4% | 2 | 120 | 8.6% | 5 | | Jul 2026 | 230 | 18.9% | 3 | 150 | 12.3% | 4 | | Aug 2026 | 230 | 18.5% | 1 | 160 | 12.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Focus Technology Group’s and Mercury IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Focus Technology Group**: Measured on the search terms “focus net nz”, “focus technology”, “focus technology group”, “focus technology invercargill”, “focus technology timaru”, “focus.net.nz” and “focustechnology”, summed into one figure. - **Mercury IT**: Measured on the search terms “mercury it”, “mercury it new zealand”, “mercury it nz” and “mercuryit”, summed into one figure. - [Focus Technology Group profile](/demand/nz/brands/focus-technology-group) - [Mercury IT profile](/demand/nz/brands/mercury-it) - [All queenstown IT support companies in New Zealand](/demand/nz/categories/nz-queenstown-it-support-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Focus Technology Group or Mercury IT? In August 2026, Focus Technology Group had more branded searches than Mercury IT among queenstown IT support companies in New Zealand. Focus Technology Group was estimated to have 230 branded searches compared to Mercury IT’s 160, and held an 18.5% Share of Search versus Mercury IT’s 12.9%. ## Cite this page Brandwave. "Focus Technology Group vs Mercury IT: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-mercury-it This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/focus-technology-group-vs-mercury-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.