--- title: "Focus Genetics vs Semex: Which is more popular in New Zealand?" description: "Is Focus Genetics or Semex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/focus-genetics-vs-semex" publisher: "Brandwave" --- # Focus Genetics vs Semex: Which is more popular in New Zealand? Is Focus Genetics or Semex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Focus Genetics and Semex - **Competitive set**: Livestock genetics providers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Focus Genetics Share of Search**: 7.1% - **Semex Share of Search**: 10.2% ## Is Focus Genetics or Semex more popular in search? - In October 2026, Semex had more branded searches than Focus Genetics among livestock genetics providers in New Zealand. Semex had about 130 branded searches, while Focus Genetics had 90. Semex made up 10.2% of all livestock genetics provider searches we track, and Focus Genetics accounted for 7.1%. - Semex was ahead of Focus Genetics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Focus Genetics’ share of searches among livestock genetics providers in New Zealand moved from 7.3% to 7.1%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending October 2026, Semex’s share of searches among livestock genetics providers in New Zealand moved from 9.8% to 10.2%, and its estimated monthly branded searches moved from 120 to 130. ## Top livestock genetics providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Focus Genetics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Focus Genetics was listed before Semex in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LIC | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CRV | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Focus Genetics | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Semex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Samen | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GenomNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about livestock genetics providers - Asked ChatGPT "Which livestock genetics provider should I hire in New Zealand?": 1. LIC, 2. Focus Genetics, 3. Semex, 4. GenomNZ - Asked ChatGPT "What are the best livestock genetics providers in New Zealand?": 1. LIC, 2. Focus Genetics, 3. CRV, 4. Samen, 5. Semex, 6. GenomNZ - Asked ChatGPT "What's the best livestock genetics provider in New Zealand for dairy herd genetics?": 1. LIC, 2. CRV, 3. Semex - Searched Google, AI Overview "livestock genetics nz": 1. LIC, 2. CRV - Searched Google, AI Overview "best cattle genetics": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand livestock genetics providers in October 2026? Neither Focus Genetics nor Semex moved beyond provider rounding among livestock genetics providers in Oct 2026. ## How has branded search for Focus Genetics and Semex changed in New Zealand over the last 12 months? | Month | Focus Genetics estimated searches | Focus Genetics Share of Search | Focus Genetics rank | Semex estimated searches | Semex Share of Search | Semex rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 7.3% | 4 | 120 | 9.8% | 3 | | Dec 2025 | 50 | 6% | 4 | 90 | 10.8% | 3 | | Jan 2026 | 70 | 7.9% | 4 | 100 | 11.2% | 3 | | Feb 2026 | 70 | 5.3% | 4 | 160 | 12.1% | 3 | | Mar 2026 | 70 | 5.2% | 4 | 150 | 11.1% | 3 | | Apr 2026 | 110 | 9.5% | 4 | 120 | 10.3% | 3 | | May 2026 | 110 | 8.9% | 3 | 110 | 8.9% | 5 | | Jun 2026 | 90 | 6.9% | 4 | 130 | 9.9% | 3 | | Jul 2026 | 110 | 9.9% | 4 | 130 | 11.7% | 3 | | Aug 2026 | 70 | 6.6% | 4 | 100 | 9.4% | 3 | | Sep 2026 | 90 | 6.9% | 4 | 130 | 10% | 3 | | Oct 2026 | 90 | 7.1% | 4 | 130 | 10.2% | 3 | ## How are Focus Genetics’ and Semex’s branded searches counted? Brandwave collects information about searches that people make online using Focus Genetics’ and Semex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Focus Genetics**: Measured on the search term “focus genetics”. - **Semex**: Measured on the search terms “semex”, “semex bulls”, “semex genetics”, “semex immunity plus” and “semex jersey”, summed into one figure. - [Focus Genetics profile](/demand/nz/brands/focus-genetics) - [Semex profile](/demand/nz/brands/semex) - [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Focus Genetics or Semex more popular in search? In October 2026, Semex had more branded searches than Focus Genetics among livestock genetics providers in New Zealand. Semex had about 130 branded searches, while Focus Genetics had 90. Semex made up 10.2% of all livestock genetics provider searches we track, and Focus Genetics accounted for 7.1%. ## Cite this page Brandwave. "Focus Genetics vs Semex: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/focus-genetics-vs-semex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/focus-genetics-vs-semex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.