--- title: "Flying Kiwi vs Haka Tours: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Flying Kiwi or Haka Tours? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flying-kiwi-vs-haka-tours" publisher: "Brandwave" --- # Flying Kiwi vs Haka Tours: Which is more popular by branded search in New Zealand? Which is more popular in search, Flying Kiwi or Haka Tours? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flying Kiwi and Haka Tours - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Flying Kiwi Share of Search**: 27.7% - **Haka Tours Share of Search**: 0.39% ## Which is more popular in search, Flying Kiwi or Haka Tours? - In August 2026, Flying Kiwi had more branded searches than Haka Tours among tour operators in New Zealand. Flying Kiwi was estimated to have 9.9K branded searches compared to Haka Tours’ 140, and held a 27.7% Share of Search versus Haka Tours’ 0.39%. - Flying Kiwi was ahead of Haka Tours in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand moved from 8.7% to 27.7%, and its estimated monthly branded searches moved from 2.9K to 9.9K. - Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand moved from 1.2% to 0.39%, and its estimated monthly branded searches moved from 390 to 140. ## How did search popularity change for New Zealand tour operators in August 2026? - In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%. - Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026. ## Month by month | Month | Flying Kiwi estimated searches | Flying Kiwi Share of Search | Flying Kiwi rank | Haka Tours estimated searches | Haka Tours Share of Search | Haka Tours rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 8.7% | 5 | 390 | 1.2% | 8 | | Nov 2025 | 4.5K | 11.6% | 4 | 340 | 0.89% | 8 | | Dec 2025 | 3.6K | 9.6% | 5 | 210 | 0.55% | 8 | | Jan 2026 | 750 | 1.6% | 7 | 230 | 0.49% | 8 | | Feb 2026 | 3K | 7.8% | 6 | 180 | 0.48% | 8 | | Mar 2026 | 5.5K | 15.5% | 3 | 330 | 0.94% | 8 | | Apr 2026 | 2.9K | 9% | 5 | 1.6K | 4.9% | 6 | | May 2026 | 8.1K | 22.5% | 1 | 330 | 0.91% | 8 | | Jun 2026 | 8.1K | 24.2% | 1 | 270 | 0.8% | 8 | | Jul 2026 | 5.4K | 17.3% | 3 | 180 | 0.57% | 8 | | Aug 2026 | 9.9K | 27.7% | 1 | 140 | 0.39% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Flying Kiwi’s and Haka Tours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flying Kiwi**: Measured on the search terms “flying kiwi”, “flying kiwi near me”, “flyingkiwi”, “flyingkiwi com” and “the flying kiwi”, summed into one figure. - **Haka Tours**: Measured on the search terms “haka tours”, “haka tours near me”, “hakatours” and “hakatours com”, summed into one figure. - [Flying Kiwi profile](/demand/nz/brands/flying-kiwi) - [Haka Tours profile](/demand/nz/brands/haka-tours) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Flying Kiwi or Haka Tours? In August 2026, Flying Kiwi had more branded searches than Haka Tours among tour operators in New Zealand. Flying Kiwi was estimated to have 9.9K branded searches compared to Haka Tours’ 140, and held a 27.7% Share of Search versus Haka Tours’ 0.39%. ## Cite this page Brandwave. "Flying Kiwi vs Haka Tours: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flying-kiwi-vs-haka-tours This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flying-kiwi-vs-haka-tours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.