--- title: "Fluid Recruitment vs Platinum Recruitment: Which is searched more in New Zealand?" description: "Is Fluid Recruitment or Platinum Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-platinum-recruitment" publisher: "Brandwave" --- # Fluid Recruitment vs Platinum Recruitment: Which is searched more in New Zealand? Is Fluid Recruitment or Platinum Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fluid Recruitment and Platinum Recruitment - **Competitive set**: Dunedin recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fluid Recruitment Share of Search**: 3.7% - **Platinum Recruitment Share of Search**: 18.7% ## Is Fluid Recruitment or Platinum Recruitment more popular in search? - In September 2026, Platinum Recruitment had more branded searches than Fluid Recruitment among Dunedin recruitment agencies in New Zealand. Platinum Recruitment had about 250 branded searches, while Fluid Recruitment had 50. Platinum Recruitment made up 18.7% of all Dunedin recruitment agency searches we track, and Fluid Recruitment accounted for 3.7%. - Platinum Recruitment was ahead of Fluid Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fluid Recruitment’s share of searches among Dunedin recruitment agencies in New Zealand moved from 5.8% to 3.7%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, Platinum Recruitment’s share of searches among Dunedin recruitment agencies in New Zealand moved from 16.7% to 18.7%, and its estimated monthly branded searches moved from 260 to 250. ## Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Platinum Recruitment appeared in all three answers. Fluid Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Platinum Recruitment was listed before Fluid Recruitment in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Platinum Recruitment | 1st | 3 of 3 | 3 of 3 | | Your People Recruitment | 2nd | 3 of 3 | 3 of 3 | | Select Recruitment | 3rd | 2 of 3 | 2 of 3 | | Fluid Recruitment | 4th | 2 of 3 | 2 of 3 | | Heights Recruitment | 4th | 2 of 3 | 2 of 3 | | Adecco | 6th | 2 of 3 | 2 of 3 | | OneStaff | 7th | 1 of 3 | 1 of 3 | | DKW Recruitment Group | Not ranked | 0 of 3 | 0 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Dunedin, New Zealand?": 1. Platinum Recruitment, 2. Your People Recruitment, 3. Heights Recruitment, 4. Fluid Recruitment, 5. Adecco - Asked ChatGPT "What are the best recruitment agencies in Dunedin, New Zealand?": 1. Platinum Recruitment, 2. Your People Recruitment, 3. Select Recruitment, 4. Fluid Recruitment, 5. OneStaff - Asked ChatGPT "What's the best recruitment agency in Dunedin, New Zealand for staffing help?": 1. Your People Recruitment, 2. Platinum Recruitment, 3. Select Recruitment, 4. Adecco, 5. Heights Recruitment Not named in any answer: DKW Recruitment Group and Hays. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026? - In September 2026, OneStaff overtook Adecco and 2 others to become the leader among Dunedin recruitment agencies in New Zealand, with 23.1% of the searches. - In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%. - In September 2026, Platinum Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 19.4% to 18.7%. ## Month by month | Month | Fluid Recruitment estimated searches | Fluid Recruitment Share of Search | Fluid Recruitment rank | Platinum Recruitment estimated searches | Platinum Recruitment Share of Search | Platinum Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 5.8% | 6 | 260 | 16.7% | 3 | | Nov 2025 | 90 | 6.7% | 6 | 180 | 13.3% | 3 | | Dec 2025 | 70 | 5.9% | 7 | 130 | 11% | 5 | | Jan 2026 | 70 | 5.9% | 5 | 240 | 20.2% | 2 | | Feb 2026 | 70 | 5.6% | 6 | 260 | 21% | 2 | | Mar 2026 | 70 | 5.3% | 6 | 250 | 19.1% | 2 | | Apr 2026 | 70 | 5.6% | 6 | 250 | 20.2% | 2 | | May 2026 | 70 | 6% | 5 | 200 | 17.1% | 3 | | Jun 2026 | 90 | 6.8% | 5 | 250 | 18.8% | 2 | | Jul 2026 | 110 | 7.1% | 5 | 280 | 18.2% | 3 | | Aug 2026 | 70 | 5.4% | 5 | 250 | 19.4% | 3 | | Sep 2026 | 50 | 3.7% | 6 | 250 | 18.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fluid Recruitment’s and Platinum Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fluid Recruitment**: Measured on the search term “fluid recruitment”. - **Platinum Recruitment**: Measured on the search terms “platinum recruitment”, “platinum recruitment dunedin” and “platinumrecruitment”, summed into one figure. - [Fluid Recruitment profile](/demand/nz/brands/fluid-recruitment) - [Platinum Recruitment profile](/demand/nz/brands/platinum-recruitment) - [All Dunedin recruitment agencies in New Zealand](/demand/nz/locations/dunedin/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fluid Recruitment or Platinum Recruitment more popular in search? In September 2026, Platinum Recruitment had more branded searches than Fluid Recruitment among Dunedin recruitment agencies in New Zealand. Platinum Recruitment had about 250 branded searches, while Fluid Recruitment had 50. Platinum Recruitment made up 18.7% of all Dunedin recruitment agency searches we track, and Fluid Recruitment accounted for 3.7%. ## Cite this page Brandwave. "Fluid Recruitment vs Platinum Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-platinum-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-platinum-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.