--- title: "Fluid Recruitment vs Hays: Which is searched more in New Zealand?" description: "Is Fluid Recruitment or Hays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-hays" publisher: "Brandwave" --- # Fluid Recruitment vs Hays: Which is searched more in New Zealand? Is Fluid Recruitment or Hays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fluid Recruitment and Hays - **Competitive set**: Dunedin recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fluid Recruitment Share of Search**: 3.7% - **Hays Share of Search**: 2.2% ## Is Fluid Recruitment or Hays more popular in search? - In September 2026, Fluid Recruitment had more branded searches than Hays among Dunedin recruitment agencies in New Zealand. Fluid Recruitment had about 50 branded searches, while Hays had 30. Fluid Recruitment made up 3.7% of all Dunedin recruitment agency searches we track, and Hays accounted for 2.2%. - Fluid Recruitment was ahead of Hays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fluid Recruitment’s share of searches among Dunedin recruitment agencies in New Zealand moved from 5.8% to 3.7%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, Hays’ share of searches among Dunedin recruitment agencies in New Zealand moved from 3.2% to 2.2%, and its estimated monthly branded searches moved from 50 to 30. ## Top Dunedin recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Fluid Recruitment was mentioned in two out of three: in two of the three ChatGPT answers. Hays did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Platinum Recruitment | 1st | 3 of 3 | 3 of 3 | | Your People Recruitment | 2nd | 3 of 3 | 3 of 3 | | Select Recruitment | 3rd | 2 of 3 | 2 of 3 | | Fluid Recruitment | 4th | 2 of 3 | 2 of 3 | | Heights Recruitment | 4th | 2 of 3 | 2 of 3 | | Adecco | 6th | 2 of 3 | 2 of 3 | | OneStaff | 7th | 1 of 3 | 1 of 3 | | DKW Recruitment Group | Not ranked | 0 of 3 | 0 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Dunedin, New Zealand?": 1. Platinum Recruitment, 2. Your People Recruitment, 3. Heights Recruitment, 4. Fluid Recruitment, 5. Adecco - Asked ChatGPT "What are the best recruitment agencies in Dunedin, New Zealand?": 1. Platinum Recruitment, 2. Your People Recruitment, 3. Select Recruitment, 4. Fluid Recruitment, 5. OneStaff - Asked ChatGPT "What's the best recruitment agency in Dunedin, New Zealand for staffing help?": 1. Your People Recruitment, 2. Platinum Recruitment, 3. Select Recruitment, 4. Adecco, 5. Heights Recruitment Not named in any answer: DKW Recruitment Group and Hays. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin recruitment agencies in September 2026? - In September 2026, Heights Recruitment overtook Hays to rank 7th among Dunedin recruitment agencies in New Zealand, with 3.7% of the searches. - In September 2026, DKW Recruitment Group overtook Hays to rank 8th among Dunedin recruitment agencies in New Zealand, with 3% of the searches. - In September 2026, Fluid Recruitment lost share of searches among Dunedin recruitment agencies in New Zealand, from 5.4% to 3.7%. - In September 2026, Hays lost share of searches among Dunedin recruitment agencies in New Zealand, from 3.1% to 2.2%. ## Month by month | Month | Fluid Recruitment estimated searches | Fluid Recruitment Share of Search | Fluid Recruitment rank | Hays estimated searches | Hays Share of Search | Hays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 5.8% | 6 | 50 | 3.2% | 8 | | Nov 2025 | 90 | 6.7% | 6 | 30 | 2.2% | 9 | | Dec 2025 | 70 | 5.9% | 7 | 30 | 2.5% | 9 | | Jan 2026 | 70 | 5.9% | 5 | 40 | 3.4% | 9 | | Feb 2026 | 70 | 5.6% | 6 | 30 | 2.4% | 8 | | Mar 2026 | 70 | 5.3% | 6 | 50 | 3.8% | 7 | | Apr 2026 | 70 | 5.6% | 6 | 50 | 4% | 7 | | May 2026 | 70 | 6% | 5 | 30 | 2.6% | 8 | | Jun 2026 | 90 | 6.8% | 5 | 50 | 3.8% | 8 | | Jul 2026 | 110 | 7.1% | 5 | 40 | 2.6% | 9 | | Aug 2026 | 70 | 5.4% | 5 | 40 | 3.1% | 7 | | Sep 2026 | 50 | 3.7% | 6 | 30 | 2.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fluid Recruitment’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fluid Recruitment**: Measured on the search term “fluid recruitment”. - **Hays**: Measured on the search terms “hays”, “hays dunedin”, “hays labour hire”, “hays recruitment” and “hays temp agency”, summed into one figure. - [Fluid Recruitment profile](/demand/nz/brands/fluid-recruitment) - [Hays profile](/demand/nz/brands/hays) - [All Dunedin recruitment agencies in New Zealand](/demand/nz/locations/dunedin/recruitment-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fluid Recruitment or Hays more popular in search? In September 2026, Fluid Recruitment had more branded searches than Hays among Dunedin recruitment agencies in New Zealand. Fluid Recruitment had about 50 branded searches, while Hays had 30. Fluid Recruitment made up 3.7% of all Dunedin recruitment agency searches we track, and Hays accounted for 2.2%. ## Cite this page Brandwave. "Fluid Recruitment vs Hays: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-hays This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fluid-recruitment-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.