--- title: "Flooring Xtra vs Tile Warehouse: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Flooring Xtra or Tile Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Tile and flooring retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flooring-xtra-vs-tile-warehouse" publisher: "Brandwave" --- # Flooring Xtra vs Tile Warehouse: Which is more popular by branded search in New Zealand? Which is more popular in search, Flooring Xtra or Tile Warehouse? Compare estimated monthly branded-search demand and Share of Search inside the Tile and flooring retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flooring Xtra and Tile Warehouse - **Competitive set**: Tile and flooring retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Flooring Xtra Share of Search**: 22.7% - **Tile Warehouse Share of Search**: 17.2% ## Which is more popular in search, Flooring Xtra or Tile Warehouse? - In August 2026, Flooring Xtra had more branded searches than Tile Warehouse among tile and flooring retailers in New Zealand. Flooring Xtra was estimated to have 11K branded searches compared to Tile Warehouse’s 8.3K, and held a 22.7% Share of Search versus Tile Warehouse’s 17.2%. - Flooring Xtra was ahead of Tile Warehouse in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Flooring Xtra’s estimated Share of Search among tile and flooring retailers in New Zealand moved from 19.8% to 22.7%, and its estimated monthly branded searches moved from 9.8K to 11K. - Across the 11 months ending August 2026, Tile Warehouse’s estimated Share of Search among tile and flooring retailers in New Zealand moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 9.6K to 8.3K. ## How did search popularity change for New Zealand tile and flooring retailers in August 2026? - In August 2026, Flooring Xtra overtook Carpet Court to rank 2nd among tile and flooring retailers in New Zealand, at 22.7%. - In August 2026, Tile Warehouse lost estimated Share of Search among tile and flooring retailers in New Zealand, from 18.3% to 17.2%. ## Month by month | Month | Flooring Xtra estimated searches | Flooring Xtra Share of Search | Flooring Xtra rank | Tile Warehouse estimated searches | Tile Warehouse Share of Search | Tile Warehouse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.8K | 19.8% | 3 | 9.6K | 19.4% | 4 | | Nov 2025 | 9.8K | 20.5% | 3 | 8.1K | 17% | 5 | | Dec 2025 | 5.8K | 17.7% | 4 | 5.6K | 17.2% | 5 | | Jan 2026 | 8.1K | 19% | 4 | 7.9K | 18.5% | 5 | | Feb 2026 | 8.1K | 18.6% | 4 | 8K | 18.3% | 5 | | Mar 2026 | 9.9K | 20.6% | 2 | 8K | 16.8% | 5 | | Apr 2026 | 8.9K | 19.8% | 4 | 8.1K | 18.1% | 5 | | May 2026 | 10.6K | 21.4% | 2 | 8.4K | 17% | 5 | | Jun 2026 | 10.2K | 21.6% | 1 | 8.5K | 17.9% | 5 | | Jul 2026 | 8.5K | 18.6% | 4 | 8.4K | 18.3% | 5 | | Aug 2026 | 11K | 22.7% | 2 | 8.3K | 17.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Flooring Xtra’s and Tile Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flooring Xtra**: Measured on the search terms “alexandra flooring xtra”, “blenheim flooring xtra”, “classic carpets flooring xtra”, “coastwide flooring xtra”, “crown flooring xtra new lynn”, “flooring xtra”, “flooring xtra carpet”, “flooring xtra lunn ave”, “flooring xtra near me”, “flooring xtra nelson”, “flooring xtra nz”, “flooring xtra thorndon”, “flooring xtra tiles”, “flooring xtra vinyl”, “flooringxtra”, “flooringxtra carpet”, “flooringxtra co nz”, “flooringxtra nz”, “gateway flooring xtra”, “hutchinsons flooring xtra”, “jb flooring xtra”, “north shore flooring xtra”, “north west flooring xtra”, “pierces flooring xtra”, “simpson flooring xtra” and “watkins flooring xtra”, summed into one figure. - **Tile Warehouse**: Measured on the search terms “hamilton tile warehouse”, “the tile warehouse”, “tile warehouse”, “tile warehouse near me”, “tile warehouse nz”, “tile warehouse online”, “tile warehouse penrose”, “tile warehouse showroom”, “tile warehouse wairau park”, “tilewarehouse”, “tilewarehouse co nz” and “tilewarehouse nz”, summed into one figure. - [Flooring Xtra profile](/demand/nz/brands/flooring-xtra) - [Tile Warehouse profile](/demand/nz/brands/tile-warehouse) - [All tile and flooring retailers in New Zealand](/demand/nz/categories/nz-tile-and-flooring-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Flooring Xtra or Tile Warehouse? In August 2026, Flooring Xtra had more branded searches than Tile Warehouse among tile and flooring retailers in New Zealand. Flooring Xtra was estimated to have 11K branded searches compared to Tile Warehouse’s 8.3K, and held a 22.7% Share of Search versus Tile Warehouse’s 17.2%. ## Cite this page Brandwave. "Flooring Xtra vs Tile Warehouse: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flooring-xtra-vs-tile-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flooring-xtra-vs-tile-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.