---
title: "Flo vs Stardust: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Flo or Stardust? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flo-vs-stardust"
publisher: "Brandwave"
---

# Flo vs Stardust: Which is more popular by branded search in New Zealand?

Which is more popular in search, Flo or Stardust? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flo and Stardust
- **Competitive set**: Period tracking apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Flo Share of Search**: 25.2%
- **Stardust Share of Search**: 10.5%

## Which is more popular in search, Flo or Stardust?

- In August 2026, Flo had more branded searches than Stardust among period tracking apps in New Zealand. Flo was estimated to have 360 branded searches compared to Stardust’s 150, and held a 25.2% Share of Search versus Stardust’s 10.5%.
- Flo was ahead of Stardust in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand moved from 41% to 25.2%, and its estimated monthly branded searches moved from 250 to 360.
- Across the 11 months ending August 2026, Stardust’s estimated Share of Search among period tracking apps in New Zealand moved from 23% to 10.5%, and its estimated monthly branded searches moved from 140 to 150.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Month by month

| Month | Flo estimated searches | Flo Share of Search | Flo rank | Stardust estimated searches | Stardust Share of Search | Stardust rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 41% | 1 | 140 | 23% | 2 |
| Nov 2025 | 240 | 40% | 1 | 110 | 18.3% | 4 |
| Dec 2025 | 220 | 38.6% | 1 | 70 | 12.3% | 4 |
| Jan 2026 | 330 | 39.3% | 1 | 130 | 15.5% | 4 |
| Feb 2026 | 350 | 36.8% | 1 | 110 | 11.6% | 4 |
| Mar 2026 | 390 | 36.1% | 2 | 100 | 9.3% | 4 |
| Apr 2026 | 320 | 32% | 2 | 110 | 11% | 4 |
| May 2026 | 700 | 44.9% | 1 | 120 | 7.7% | 4 |
| Jun 2026 | 970 | 49.5% | 1 | 130 | 6.6% | 4 |
| Jul 2026 | 680 | 35.6% | 2 | 120 | 6.3% | 4 |
| Aug 2026 | 360 | 25.2% | 2 | 150 | 10.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flo’s and Stardust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flo**: Measured on the search terms “flo app”, “flo app period tracker”, “flo cycle”, “flo ovulation” and “flo period tracker”, summed into one figure.
- **Stardust**: Measured on the search terms “stardust app”, “stardust cycle”, “stardust ovulation” and “stardust period tracker”, summed into one figure.

- [Flo profile](/demand/nz/brands/flo)
- [Stardust profile](/demand/nz/brands/stardust)
- [All period tracking apps in New Zealand](/demand/nz/categories/nz-period-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flo or Stardust?

In August 2026, Flo had more branded searches than Stardust among period tracking apps in New Zealand. Flo was estimated to have 360 branded searches compared to Stardust’s 150, and held a 25.2% Share of Search versus Stardust’s 10.5%.

## Cite this page

Brandwave. "Flo vs Stardust: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flo-vs-stardust

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flo-vs-stardust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.