---
title: "Flo vs Natural Cycles: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Flo or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flo-vs-natural-cycles"
publisher: "Brandwave"
---

# Flo vs Natural Cycles: Which is more popular by branded search in New Zealand?

Which is more popular in search, Flo or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period tracking apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flo and Natural Cycles
- **Competitive set**: Period tracking apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Flo Share of Search**: 25.2%
- **Natural Cycles Share of Search**: 9.1%

## Which is more popular in search, Flo or Natural Cycles?

- In August 2026, Flo had more branded searches than Natural Cycles among period tracking apps in New Zealand. Flo was estimated to have 360 branded searches compared to Natural Cycles’ 130, and held a 25.2% Share of Search versus Natural Cycles’ 9.1%.
- Flo was ahead of Natural Cycles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period tracking apps in New Zealand moved from 41% to 25.2%, and its estimated monthly branded searches moved from 250 to 360.
- Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period tracking apps in New Zealand moved from 19.7% to 9.1%, and its estimated monthly branded searches moved from 120 to 130.

## How did search popularity change for New Zealand period tracking apps in August 2026?

- In August 2026, Stardust overtook Natural Cycles to rank 3rd among period tracking apps in New Zealand, at 10.5%.
- In August 2026, Natural Cycles gained estimated Share of Search among period tracking apps in New Zealand, from 8.4% to 9.1%.
- In August 2026, Flo lost estimated Share of Search among period tracking apps in New Zealand, from 35.6% to 25.2%.

## Month by month

| Month | Flo estimated searches | Flo Share of Search | Flo rank | Natural Cycles estimated searches | Natural Cycles Share of Search | Natural Cycles rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 41% | 1 | 120 | 19.7% | 3 |
| Nov 2025 | 240 | 40% | 1 | 120 | 20% | 3 |
| Dec 2025 | 220 | 38.6% | 1 | 150 | 26.3% | 2 |
| Jan 2026 | 330 | 39.3% | 1 | 180 | 21.4% | 3 |
| Feb 2026 | 350 | 36.8% | 1 | 160 | 16.8% | 3 |
| Mar 2026 | 390 | 36.1% | 2 | 180 | 16.7% | 3 |
| Apr 2026 | 320 | 32% | 2 | 160 | 16% | 3 |
| May 2026 | 700 | 44.9% | 1 | 160 | 10.3% | 3 |
| Jun 2026 | 970 | 49.5% | 1 | 140 | 7.1% | 3 |
| Jul 2026 | 680 | 35.6% | 2 | 160 | 8.4% | 3 |
| Aug 2026 | 360 | 25.2% | 2 | 130 | 9.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flo’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flo**: Measured on the search terms “flo app”, “flo app period tracker”, “flo cycle”, “flo ovulation” and “flo period tracker”, summed into one figure.
- **Natural Cycles**: Measured on the search terms “natural cycles”, “natural cycles nz”, “natural cycles ovulation”, “natural cycles period tracker” and “naturalcycles”, summed into one figure.

- [Flo profile](/demand/nz/brands/flo)
- [Natural Cycles profile](/demand/nz/brands/natural-cycles)
- [All period tracking apps in New Zealand](/demand/nz/categories/nz-period-tracking-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flo or Natural Cycles?

In August 2026, Flo had more branded searches than Natural Cycles among period tracking apps in New Zealand. Flo was estimated to have 360 branded searches compared to Natural Cycles’ 130, and held a 25.2% Share of Search versus Natural Cycles’ 9.1%.

## Cite this page

Brandwave. "Flo vs Natural Cycles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flo-vs-natural-cycles

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flo-vs-natural-cycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.