--- title: "Flo & Frankie vs Witchery: Which is searched more in New Zealand?" description: "Is Flo & Frankie or Witchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-witchery" publisher: "Brandwave" --- # Flo & Frankie vs Witchery: Which is searched more in New Zealand? Is Flo & Frankie or Witchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flo & Frankie and Witchery - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flo & Frankie Share of Search**: 0.45% - **Witchery Share of Search**: 2.5% ## Is Flo & Frankie or Witchery more popular in search? - In September 2026, Witchery had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Witchery had about 16,400 branded searches, while Flo & Frankie had 2,900. Witchery made up 2.5% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. - Witchery was ahead of Flo & Frankie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flo & Frankie’s share of searches among women's fashion retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Witchery’s share of searches among women's fashion retailers in New Zealand moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 16.4K. ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Witchery was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Flo & Frankie was listed before Witchery in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glassons | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Max | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Flo & Frankie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Witchery | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Country Road | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Postie | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | H&M | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at in New Zealand?": 1. Glassons, 2. Flo & Frankie, 3. Max, 4. Postie - Asked ChatGPT "What are the best women's fashion retailers in New Zealand?": 1. Glassons, 2. Country Road, 3. Flo & Frankie, 4. Max, 5. H&M - Asked ChatGPT "What's the best women's fashion retailer in New Zealand for everyday clothing?": 1. Glassons - Searched Google, AI Overview "women's fashion nz": 1. Witchery, 2. Max - Searched Google, AI Overview "women's clothing stores nz": 1. Postie Not named in any answer: Cotton On, Zara and Seed Heritage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand women's fashion retailers in September 2026? - Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Flo & Frankie estimated searches | Flo & Frankie Share of Search | Flo & Frankie rank | Witchery estimated searches | Witchery Share of Search | Witchery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.57% | 10 | 16.4K | 2.6% | 8 | | Nov 2025 | 4.4K | 0.53% | 10 | 20.1K | 2.4% | 8 | | Dec 2025 | 4.4K | 0.53% | 10 | 16.3K | 2% | 8 | | Jan 2026 | 3.6K | 0.59% | 10 | 16.3K | 2.7% | 8 | | Feb 2026 | 2.9K | 0.5% | 10 | 13.6K | 2.3% | 8 | | Mar 2026 | 2.9K | 0.4% | 10 | 16.2K | 2.2% | 8 | | Apr 2026 | 2.9K | 0.39% | 10 | 16.2K | 2.2% | 8 | | May 2026 | 2.9K | 0.39% | 10 | 19.6K | 2.6% | 8 | | Jun 2026 | 2.4K | 0.36% | 10 | 16.2K | 2.4% | 8 | | Jul 2026 | 2.9K | 0.42% | 10 | 13.5K | 2% | 8 | | Aug 2026 | 2.9K | 0.45% | 10 | 16.3K | 2.6% | 8 | | Sep 2026 | 2.9K | 0.45% | 10 | 16.4K | 2.5% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Flo & Frankie’s and Witchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flo & Frankie**: Measured on the search term “flo & frankie”. - **Witchery**: Measured on the search terms “witchery”, “witchery clothes”, “witchery dresses”, “witchery fashion”, “witchery jeans”, “witchery knits”, “witchery outlet”, “witchery pants”, “witchery sale”, “witchery sunglasses” and “witchery sylvia park”, summed into one figure. - [Flo & Frankie profile](/demand/nz/brands/flo-and-frankie) - [Witchery profile](/demand/nz/brands/witchery) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flo & Frankie or Witchery more popular in search? In September 2026, Witchery had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Witchery had about 16,400 branded searches, while Flo & Frankie had 2,900. Witchery made up 2.5% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. ## Cite this page Brandwave. "Flo & Frankie vs Witchery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-witchery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-witchery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.