--- title: "Flo & Frankie vs Max: Which is searched more in New Zealand?" description: "Is Flo & Frankie or Max more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-max" publisher: "Brandwave" --- # Flo & Frankie vs Max: Which is searched more in New Zealand? Is Flo & Frankie or Max more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flo & Frankie and Max - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flo & Frankie Share of Search**: 0.45% - **Max Share of Search**: 3.8% ## Is Flo & Frankie or Max more popular in search? - In September 2026, Max had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Max had about 24,900 branded searches, while Flo & Frankie had 2,900. Max made up 3.8% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. - Max was ahead of Flo & Frankie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flo & Frankie’s share of searches among women's fashion retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Max’s share of searches among women's fashion retailers in New Zealand moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 23.4K to 24.9K. ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Max was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flo & Frankie was listed before Max in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glassons | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Max | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Flo & Frankie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Witchery | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Country Road | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Postie | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | H&M | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at in New Zealand?": 1. Glassons, 2. Flo & Frankie, 3. Max, 4. Postie - Asked ChatGPT "What are the best women's fashion retailers in New Zealand?": 1. Glassons, 2. Country Road, 3. Flo & Frankie, 4. Max, 5. H&M - Asked ChatGPT "What's the best women's fashion retailer in New Zealand for everyday clothing?": 1. Glassons - Searched Google, AI Overview "women's fashion nz": 1. Witchery, 2. Max - Searched Google, AI Overview "women's clothing stores nz": 1. Postie Not named in any answer: Cotton On, Zara and Seed Heritage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand women's fashion retailers in September 2026? - Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Flo & Frankie estimated searches | Flo & Frankie Share of Search | Flo & Frankie rank | Max estimated searches | Max Share of Search | Max rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.57% | 10 | 23.4K | 3.7% | 7 | | Nov 2025 | 4.4K | 0.53% | 10 | 26K | 3.1% | 7 | | Dec 2025 | 4.4K | 0.53% | 10 | 24.5K | 3% | 7 | | Jan 2026 | 3.6K | 0.59% | 10 | 20.1K | 3.3% | 7 | | Feb 2026 | 2.9K | 0.5% | 10 | 17.1K | 2.9% | 7 | | Mar 2026 | 2.9K | 0.4% | 10 | 24.6K | 3.4% | 7 | | Apr 2026 | 2.9K | 0.39% | 10 | 25.8K | 3.5% | 7 | | May 2026 | 2.9K | 0.39% | 10 | 24.6K | 3.3% | 7 | | Jun 2026 | 2.4K | 0.36% | 10 | 24.4K | 3.6% | 7 | | Jul 2026 | 2.9K | 0.42% | 10 | 21.2K | 3.1% | 7 | | Aug 2026 | 2.9K | 0.45% | 10 | 24.6K | 3.9% | 7 | | Sep 2026 | 2.9K | 0.45% | 10 | 24.9K | 3.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Flo & Frankie’s and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flo & Frankie**: Measured on the search term “flo & frankie”. - **Max**: Measured on the search terms “dresses max”, “max clothing”, “max fashion”, “max fashion dresses” and “max fashion sale”, summed into one figure. - [Flo & Frankie profile](/demand/nz/brands/flo-and-frankie) - [Max profile](/demand/nz/brands/max) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flo & Frankie or Max more popular in search? In September 2026, Max had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. Max had about 24,900 branded searches, while Flo & Frankie had 2,900. Max made up 3.8% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. ## Cite this page Brandwave. "Flo & Frankie vs Max: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-max This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.