--- title: "Flo & Frankie vs H&M: Which is searched more in New Zealand?" description: "Is Flo & Frankie or H&M more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-h-and-m" publisher: "Brandwave" --- # Flo & Frankie vs H&M: Which is searched more in New Zealand? Is Flo & Frankie or H&M more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flo & Frankie and H&M - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flo & Frankie Share of Search**: 0.45% - **H&M Share of Search**: 7.4% ## Is Flo & Frankie or H&M more popular in search? - In September 2026, H&M had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. H&M had about 47,700 branded searches, while Flo & Frankie had 2,900. H&M made up 7.4% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. - H&M was ahead of Flo & Frankie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flo & Frankie’s share of searches among women's fashion retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, H&M’s share of searches among women's fashion retailers in New Zealand moved from 8.7% to 7.4%, and its estimated monthly branded searches moved from 55.3K to 47.7K. ## Top women's fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flo & Frankie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. H&M was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flo & Frankie was listed before H&M in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glassons | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Max | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Flo & Frankie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Witchery | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Country Road | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Postie | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | H&M | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seed Heritage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about women's fashion retailers - Asked ChatGPT "Which women's fashion retailer should I shop at in New Zealand?": 1. Glassons, 2. Flo & Frankie, 3. Max, 4. Postie - Asked ChatGPT "What are the best women's fashion retailers in New Zealand?": 1. Glassons, 2. Country Road, 3. Flo & Frankie, 4. Max, 5. H&M - Asked ChatGPT "What's the best women's fashion retailer in New Zealand for everyday clothing?": 1. Glassons - Searched Google, AI Overview "women's fashion nz": 1. Witchery, 2. Max - Searched Google, AI Overview "women's clothing stores nz": 1. Postie Not named in any answer: Cotton On, Zara and Seed Heritage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand women's fashion retailers in September 2026? - In September 2026, H&M lost share of searches among women's fashion retailers in New Zealand, from 7.9% to 7.4%. - Estimated monthly branded searches for Flo & Frankie in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Flo & Frankie estimated searches | Flo & Frankie Share of Search | Flo & Frankie rank | H&M estimated searches | H&M Share of Search | H&M rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.57% | 10 | 55.3K | 8.7% | 4 | | Nov 2025 | 4.4K | 0.53% | 10 | 58.2K | 7% | 5 | | Dec 2025 | 4.4K | 0.53% | 10 | 67.3K | 8.1% | 5 | | Jan 2026 | 3.6K | 0.59% | 10 | 53.2K | 8.7% | 5 | | Feb 2026 | 2.9K | 0.5% | 10 | 43.8K | 7.5% | 5 | | Mar 2026 | 2.9K | 0.4% | 10 | 55.1K | 7.6% | 5 | | Apr 2026 | 2.9K | 0.39% | 10 | 55.5K | 7.5% | 5 | | May 2026 | 2.9K | 0.39% | 10 | 55.6K | 7.4% | 5 | | Jun 2026 | 2.4K | 0.36% | 10 | 51.2K | 7.6% | 5 | | Jul 2026 | 2.9K | 0.42% | 10 | 49.7K | 7.2% | 4 | | Aug 2026 | 2.9K | 0.45% | 10 | 50.3K | 7.9% | 5 | | Sep 2026 | 2.9K | 0.45% | 10 | 47.7K | 7.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Flo & Frankie’s and H&M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flo & Frankie**: Measured on the search term “flo & frankie”. - **H&M**: Measured on the search terms “h&m”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m queen street” and “h&m sylvia park”, summed into one figure. - [Flo & Frankie profile](/demand/nz/brands/flo-and-frankie) - [H&M profile](/demand/nz/brands/h-and-m) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flo & Frankie or H&M more popular in search? In September 2026, H&M had more branded searches than Flo & Frankie among women's fashion retailers in New Zealand. H&M had about 47,700 branded searches, while Flo & Frankie had 2,900. H&M made up 7.4% of all women's fashion retailer searches we track, and Flo & Frankie accounted for 0.45%. ## Cite this page Brandwave. "Flo & Frankie vs H&M: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-h-and-m This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flo-and-frankie-vs-h-and-m. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.