---
title: "Fliway vs Toll: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fliway or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fliway-vs-toll"
publisher: "Brandwave"
---

# Fliway vs Toll: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fliway or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fliway and Toll
- **Competitive set**: Freight and logistics companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fliway Share of Search**: 5.4%
- **Toll Share of Search**: 3.8%

## Which is more popular in search, Fliway or Toll?

- In August 2026, Fliway had more branded searches than Toll among freight and logistics companies in New Zealand. Fliway was estimated to have 6.1K branded searches compared to Toll’s 4.3K, and held a 5.4% Share of Search versus Toll’s 3.8%.
- The lead changed hands 3 times in the 11 months ending August 2026: Fliway took it in November 2025, Toll took it in January 2026, Fliway took it in February 2026.
- Across the 11 months ending August 2026, Fliway’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 6.4K to 6.1K.
- Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K.

## How did search popularity change for New Zealand freight and logistics companies in August 2026?

- Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026.

## Month by month

| Month | Fliway estimated searches | Fliway Share of Search | Fliway rank | Toll estimated searches | Toll Share of Search | Toll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.4K | 5.3% | 5 | 6.6K | 5.5% | 4 |
| Nov 2025 | 7.6K | 6.3% | 4 | 6.6K | 5.4% | 5 |
| Dec 2025 | 8.3K | 6.6% | 4 | 7.7K | 6.1% | 5 |
| Jan 2026 | 6.2K | 5.6% | 5 | 8.9K | 8.1% | 4 |
| Feb 2026 | 6.9K | 6.2% | 4 | 6.3K | 5.7% | 5 |
| Mar 2026 | 7.3K | 6% | 4 | 5.3K | 4.3% | 5 |
| Apr 2026 | 5.9K | 5.3% | 4 | 5.1K | 4.6% | 5 |
| May 2026 | 6.1K | 5.7% | 4 | 4.3K | 4.1% | 5 |
| Jun 2026 | 6.7K | 5.9% | 4 | 4.3K | 3.8% | 5 |
| Jul 2026 | 6.3K | 5.8% | 4 | 4.3K | 3.9% | 5 |
| Aug 2026 | 6.1K | 5.4% | 4 | 4.3K | 3.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fliway’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fliway**: Measured on the search terms “fliway”, “fliway com”, “fliway contact”, “fliway courier”, “fliway delivery”, “fliway delivery times”, “fliway logistics”, “fliway napier”, “fliway near me”, “fliway nz”, “fliway tracking” and “fliway transport”, summed into one figure.
- **Toll**: Measured on the search terms “toll freight”, “toll logistics”, “toll nz”, “toll shipping” and “toll tracking”, summed into one figure.

- [Fliway profile](/demand/nz/brands/fliway)
- [Toll profile](/demand/nz/brands/toll)
- [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fliway or Toll?

In August 2026, Fliway had more branded searches than Toll among freight and logistics companies in New Zealand. Fliway was estimated to have 6.1K branded searches compared to Toll’s 4.3K, and held a 5.4% Share of Search versus Toll’s 3.8%.

## Cite this page

Brandwave. "Fliway vs Toll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fliway-vs-toll

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fliway-vs-toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.