--- title: "Flight Centre vs World Journeys: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Flight Centre or World Journeys? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flight-centre-vs-world-journeys" publisher: "Brandwave" --- # Flight Centre vs World Journeys: Which is more popular by branded search in New Zealand? Which is more popular in search, Flight Centre or World Journeys? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flight Centre and World Journeys - **Competitive set**: Travel Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Flight Centre Share of Search**: 52.5% - **World Journeys Share of Search**: 0.65% ## Which is more popular in search, Flight Centre or World Journeys? - In August 2026, Flight Centre had more branded searches than World Journeys among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to World Journeys’ 500, and held a 52.5% Share of Search versus World Journeys’ 0.65%. - Flight Centre was ahead of World Journeys in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K. - Across the 11 months ending August 2026, World Journeys’ estimated Share of Search among travel agencies in New Zealand moved from 0.88% to 0.65%, and its estimated monthly branded searches moved from 610 to 500. ## How did search popularity change for New Zealand travel agencies in August 2026? - In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand. - Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026. ## Month by month | Month | Flight Centre estimated searches | Flight Centre Share of Search | Flight Centre rank | World Journeys estimated searches | World Journeys Share of Search | World Journeys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.3K | 48.1% | 1 | 610 | 0.88% | 6 | | Nov 2025 | 33.3K | 48.5% | 1 | 630 | 0.92% | 5 | | Dec 2025 | 33.3K | 53.7% | 1 | 400 | 0.65% | 6 | | Jan 2026 | 60.8K | 53.8% | 1 | 610 | 0.54% | 6 | | Feb 2026 | 49.7K | 53.6% | 1 | 520 | 0.56% | 6 | | Mar 2026 | 40.7K | 53.4% | 1 | 510 | 0.67% | 6 | | Apr 2026 | 33.3K | 53.2% | 1 | 410 | 0.66% | 6 | | May 2026 | 40.7K | 52.7% | 1 | 400 | 0.52% | 6 | | Jun 2026 | 40.7K | 48.7% | 1 | 400 | 0.48% | 6 | | Jul 2026 | 40.7K | 52.8% | 1 | 490 | 0.64% | 6 | | Aug 2026 | 40.7K | 52.5% | 1 | 500 | 0.65% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Flight Centre’s and World Journeys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flight Centre**: Measured on the search terms “Flight Centre”, “flight centre flights”, “flight centre holidays”, “flight centre tours” and “flight centre travel agency”, summed into one figure. - **World Journeys**: Measured on the search terms “World Journeys” and “world journeys tours”, summed into one figure. - [Flight Centre profile](/demand/nz/brands/flight-centre) - [World Journeys profile](/demand/nz/brands/world-journeys) - [All travel agencies in New Zealand](/demand/nz/categories/travel-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Flight Centre or World Journeys? In August 2026, Flight Centre had more branded searches than World Journeys among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to World Journeys’ 500, and held a 52.5% Share of Search versus World Journeys’ 0.65%. ## Cite this page Brandwave. "Flight Centre vs World Journeys: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flight-centre-vs-world-journeys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flight-centre-vs-world-journeys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.