--- title: "Flight Centre vs House of Travel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Flight Centre or House of Travel? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flight-centre-vs-house-of-travel" publisher: "Brandwave" --- # Flight Centre vs House of Travel: Which is more popular by branded search in New Zealand? Which is more popular in search, Flight Centre or House of Travel? Compare estimated monthly branded-search demand and Share of Search inside the Travel Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flight Centre and House of Travel - **Competitive set**: Travel Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Flight Centre Share of Search**: 52.5% - **House of Travel Share of Search**: 43.6% ## Which is more popular in search, Flight Centre or House of Travel? - In August 2026, Flight Centre had more branded searches than House of Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to House of Travel’s 33.8K, and held a 52.5% Share of Search versus House of Travel’s 43.6%. - Flight Centre was ahead of House of Travel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Flight Centre’s estimated Share of Search among travel agencies in New Zealand moved from 48.1% to 52.5%, and its estimated monthly branded searches moved from 33.3K to 40.7K. - Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand moved from 46.9% to 43.6%, and its estimated monthly branded searches moved from 32.5K to 33.8K. ## How did search popularity change for New Zealand travel agencies in August 2026? - Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026. ## Month by month | Month | Flight Centre estimated searches | Flight Centre Share of Search | Flight Centre rank | House of Travel estimated searches | House of Travel Share of Search | House of Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.3K | 48.1% | 1 | 32.5K | 46.9% | 2 | | Nov 2025 | 33.3K | 48.5% | 1 | 32.5K | 47.4% | 2 | | Dec 2025 | 33.3K | 53.7% | 1 | 26.5K | 42.8% | 2 | | Jan 2026 | 60.8K | 53.8% | 1 | 48.6K | 43% | 2 | | Feb 2026 | 49.7K | 53.6% | 1 | 39.8K | 42.9% | 2 | | Mar 2026 | 40.7K | 53.4% | 1 | 32.7K | 42.9% | 2 | | Apr 2026 | 33.3K | 53.2% | 1 | 26.8K | 42.8% | 2 | | May 2026 | 40.7K | 52.7% | 1 | 33.7K | 43.6% | 2 | | Jun 2026 | 40.7K | 48.7% | 1 | 39.9K | 47.8% | 2 | | Jul 2026 | 40.7K | 52.8% | 1 | 33.7K | 43.8% | 2 | | Aug 2026 | 40.7K | 52.5% | 1 | 33.8K | 43.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Flight Centre’s and House of Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flight Centre**: Measured on the search terms “Flight Centre”, “flight centre flights”, “flight centre holidays”, “flight centre tours” and “flight centre travel agency”, summed into one figure. - **House of Travel**: Measured on the search terms “House of Travel”, “House of Travel cruises”, “House of Travel deals”, “House of Travel flights”, “House of Travel Gold Coast deals”, “House of Travel holidays”, “House of Travel near me”, “House of Travel New Zealand”, “House of Travel Northlands”, “House of Travel NZ”, “House of Travel specials”, “House of Travel stores”, “Mix and Match House of Travel” and “the House of Travel”, summed into one figure. - [Flight Centre profile](/demand/nz/brands/flight-centre) - [House of Travel profile](/demand/nz/brands/house-of-travel) - [All travel agencies in New Zealand](/demand/nz/categories/travel-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Flight Centre or House of Travel? In August 2026, Flight Centre had more branded searches than House of Travel among travel agencies in New Zealand. Flight Centre was estimated to have 40.7K branded searches compared to House of Travel’s 33.8K, and held a 52.5% Share of Search versus House of Travel’s 43.6%. ## Cite this page Brandwave. "Flight Centre vs House of Travel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flight-centre-vs-house-of-travel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flight-centre-vs-house-of-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.