--- title: "Flexfit vs Patagonia: Which is searched more in New Zealand?" description: "Is Flexfit or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flexfit-vs-patagonia" publisher: "Brandwave" --- # Flexfit vs Patagonia: Which is searched more in New Zealand? Is Flexfit or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flexfit and Patagonia - **Competitive set**: Cap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flexfit Share of Search**: 4.7% - **Patagonia Share of Search**: 9.7% ## Is Flexfit or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Flexfit among cap brands in New Zealand. Patagonia had about 530 branded searches, while Flexfit had 260. Patagonia made up 9.7% of all cap brand searches we track, and Flexfit accounted for 4.7%. - Patagonia was ahead of Flexfit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flexfit’s share of searches among cap brands in New Zealand moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 310 to 260. - Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand moved from 10.1% to 9.7%, and its estimated monthly branded searches moved from 580 to 530. ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flexfit did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%. - Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026. ## Month by month | Month | Flexfit estimated searches | Flexfit Share of Search | Flexfit rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 5.4% | 5 | 580 | 10.1% | 4 | | Nov 2025 | 330 | 4.1% | 5 | 870 | 10.8% | 4 | | Dec 2025 | 350 | 4.6% | 5 | 960 | 12.5% | 4 | | Jan 2026 | 280 | 4.6% | 5 | 780 | 12.9% | 4 | | Feb 2026 | 190 | 3.9% | 5 | 580 | 11.8% | 4 | | Mar 2026 | 210 | 4.1% | 5 | 640 | 12.4% | 3 | | Apr 2026 | 190 | 4% | 5 | 520 | 11% | 4 | | May 2026 | 190 | 4% | 5 | 350 | 7.4% | 4 | | Jun 2026 | 210 | 4% | 5 | 380 | 7.2% | 4 | | Jul 2026 | 160 | 3.3% | 5 | 420 | 8.6% | 4 | | Aug 2026 | 260 | 4.5% | 5 | 470 | 8.2% | 4 | | Sep 2026 | 260 | 4.7% | 5 | 530 | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Flexfit’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flexfit**: Measured on the search terms “flexfit” and “flexfit cap”, summed into one figure. - **Patagonia**: Measured on the search terms “patagonia cap” and “patagonia hat”, summed into one figure. - [Flexfit profile](/demand/nz/brands/flexfit) - [Patagonia profile](/demand/nz/brands/patagonia) - [All cap brands in New Zealand](/demand/nz/categories/nz-hat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flexfit or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Flexfit among cap brands in New Zealand. Patagonia had about 530 branded searches, while Flexfit had 260. Patagonia made up 9.7% of all cap brand searches we track, and Flexfit accounted for 4.7%. ## Cite this page Brandwave. "Flexfit vs Patagonia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flexfit-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flexfit-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.