--- title: "Flexfit vs New Era: Which is searched more in New Zealand?" description: "Is Flexfit or New Era more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flexfit-vs-new-era" publisher: "Brandwave" --- # Flexfit vs New Era: Which is searched more in New Zealand? Is Flexfit or New Era more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flexfit and New Era - **Competitive set**: Cap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flexfit Share of Search**: 4.7% - **New Era Share of Search**: 58.2% ## Is Flexfit or New Era more popular in search? - In September 2026, New Era had more branded searches than Flexfit among cap brands in New Zealand. New Era had about 3,190 branded searches, while Flexfit had 260. New Era made up 58.2% of all cap brand searches we track, and Flexfit accounted for 4.7%. - New Era was ahead of Flexfit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flexfit’s share of searches among cap brands in New Zealand moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 310 to 260. - Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand moved from 55.8% to 58.2%, and its estimated monthly branded searches held steady at 3.2K. ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. Flexfit did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AS Colour | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Patagonia | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy in New Zealand?": 1. New Era, 2. AS Colour, 3. Patagonia - Asked ChatGPT "What are the best cap brands in New Zealand?": 1. AS Colour, 2. New Era, 3. Patagonia - Asked ChatGPT "What's the best cap brand in New Zealand for everyday wear?": 1. AS Colour, 2. New Era - Searched Google, AI Overview "best cap brand": 1. New Era, 2. Patagonia - Searched Google, AI Overview "men's cap brand": 1. New Era Not named in any answer: Mitchell & Ness and Flexfit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cap brands in September 2026? - In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%. - Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026. ## Month by month | Month | Flexfit estimated searches | Flexfit Share of Search | Flexfit rank | New Era estimated searches | New Era Share of Search | New Era rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 5.4% | 5 | 3.2K | 55.8% | 1 | | Nov 2025 | 330 | 4.1% | 5 | 4.1K | 50.6% | 1 | | Dec 2025 | 350 | 4.6% | 5 | 4.1K | 53.3% | 1 | | Jan 2026 | 280 | 4.6% | 5 | 3.2K | 52.9% | 1 | | Feb 2026 | 190 | 3.9% | 5 | 2.8K | 56.6% | 1 | | Mar 2026 | 210 | 4.1% | 5 | 3.1K | 59.6% | 1 | | Apr 2026 | 190 | 4% | 5 | 2.8K | 58.8% | 1 | | May 2026 | 190 | 4% | 5 | 2.8K | 58.9% | 1 | | Jun 2026 | 210 | 4% | 5 | 3.2K | 60.2% | 1 | | Jul 2026 | 160 | 3.3% | 5 | 3.1K | 62.9% | 1 | | Aug 2026 | 260 | 4.5% | 5 | 3.5K | 60.8% | 1 | | Sep 2026 | 260 | 4.7% | 5 | 3.2K | 58.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Flexfit’s and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flexfit**: Measured on the search terms “flexfit” and “flexfit cap”, summed into one figure. - **New Era**: Measured on the search terms “new era”, “new era cap” and “new era hats”, summed into one figure. - [Flexfit profile](/demand/nz/brands/flexfit) - [New Era profile](/demand/nz/brands/new-era) - [All cap brands in New Zealand](/demand/nz/categories/nz-hat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flexfit or New Era more popular in search? In September 2026, New Era had more branded searches than Flexfit among cap brands in New Zealand. New Era had about 3,190 branded searches, while Flexfit had 260. New Era made up 58.2% of all cap brand searches we track, and Flexfit accounted for 4.7%. ## Cite this page Brandwave. "Flexfit vs New Era: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flexfit-vs-new-era This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flexfit-vs-new-era. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.