--- title: "Flex Fitness vs Les Mills: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Flex Fitness or Les Mills? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-les-mills" publisher: "Brandwave" --- # Flex Fitness vs Les Mills: Which is more popular by branded search in New Zealand? Which is more popular in search, Flex Fitness or Les Mills? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flex Fitness and Les Mills - **Competitive set**: Gym and fitness club brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Flex Fitness Share of Search**: 9.1% - **Les Mills Share of Search**: 12.7% ## Which is more popular in search, Flex Fitness or Les Mills? - In August 2026, Les Mills had more branded searches than Flex Fitness among gym and fitness club brands in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Flex Fitness’ 18.3K, and held a 12.7% Share of Search versus Flex Fitness’ 9.1%. - Les Mills was ahead of Flex Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 9% to 9.1%, and its estimated monthly branded searches held steady at 18.3K. - Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 17.4% to 12.7%, and its estimated monthly branded searches moved from 35.1K to 25.4K. ## How did search popularity change for New Zealand gym and fitness club brands in August 2026? - In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%. - In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%. - In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%. ## Month by month | Month | Flex Fitness estimated searches | Flex Fitness Share of Search | Flex Fitness rank | Les Mills estimated searches | Les Mills Share of Search | Les Mills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 9% | 4 | 35.1K | 17.4% | 2 | | Nov 2025 | 18.3K | 9.1% | 4 | 29.8K | 14.8% | 3 | | Dec 2025 | 18.4K | 9% | 4 | 24.6K | 12.1% | 3 | | Jan 2026 | 22.5K | 8.4% | 4 | 35.7K | 13.3% | 3 | | Feb 2026 | 18.3K | 8.4% | 4 | 29.9K | 13.7% | 3 | | Mar 2026 | 18.4K | 8.3% | 4 | 30.7K | 13.9% | 3 | | Apr 2026 | 18.3K | 8.8% | 4 | 30.4K | 14.6% | 2 | | May 2026 | 15K | 8% | 4 | 32.2K | 17.1% | 2 | | Jun 2026 | 15K | 7.7% | 4 | 40.3K | 20.7% | 2 | | Jul 2026 | 15K | 8.5% | 4 | 25.6K | 14.6% | 2 | | Aug 2026 | 18.3K | 9.1% | 4 | 25.4K | 12.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Flex Fitness’ and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flex Fitness**: Measured on the search terms “flex fitness” and “flex fitness nz”, summed into one figure. - **Les Mills**: Measured on the search terms “les mills”, “les mills app”, “les mills fitness”, “les mills gym”, “les mills near me”, “les mills new zealand”, “les mills nz”, “les mills on demand”, “les mills online”, “les mills plus”, “les mills workout”, “lesmills app”, “lesmills co nz”, “lesmills fitness” and “lesmills workout”, summed into one figure. - [Flex Fitness profile](/demand/nz/brands/flex-fitness) - [Les Mills profile](/demand/nz/brands/les-mills) - [All gym and fitness club brands in New Zealand](/demand/nz/categories/gym-and-fitness-clubs): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Flex Fitness or Les Mills? In August 2026, Les Mills had more branded searches than Flex Fitness among gym and fitness club brands in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Flex Fitness’ 18.3K, and held a 12.7% Share of Search versus Flex Fitness’ 9.1%. ## Cite this page Brandwave. "Flex Fitness vs Les Mills: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-les-mills This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-les-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.