---
title: "Flex Fitness vs JustWorkout: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Flex Fitness or JustWorkout? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-justworkout"
publisher: "Brandwave"
---

# Flex Fitness vs JustWorkout: Which is more popular by branded search in New Zealand?

Which is more popular in search, Flex Fitness or JustWorkout? Compare estimated monthly branded-search demand and Share of Search inside the Gym and fitness club brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flex Fitness and JustWorkout
- **Competitive set**: Gym and fitness club brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Flex Fitness Share of Search**: 9.1%
- **JustWorkout Share of Search**: 0.19%

## Which is more popular in search, Flex Fitness or JustWorkout?

- In August 2026, Flex Fitness had more branded searches than JustWorkout among gym and fitness club brands in New Zealand. Flex Fitness was estimated to have 18.3K branded searches compared to JustWorkout’s 390, and held a 9.1% Share of Search versus JustWorkout’s 0.19%.
- Flex Fitness was ahead of JustWorkout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand moved from 9% to 9.1%, and its estimated monthly branded searches held steady at 18.3K.
- Across the 11 months ending August 2026, JustWorkout’s estimated Share of Search among gym and fitness club brands in New Zealand moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 480 to 390.

## How did search popularity change for New Zealand gym and fitness club brands in August 2026?

- In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.
- Estimated monthly branded searches for JustWorkout in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.

## Month by month

| Month | Flex Fitness estimated searches | Flex Fitness Share of Search | Flex Fitness rank | JustWorkout estimated searches | JustWorkout Share of Search | JustWorkout rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.3K | 9% | 4 | 480 | 0.24% | 9 |
| Nov 2025 | 18.3K | 9.1% | 4 | 390 | 0.19% | 9 |
| Dec 2025 | 18.4K | 9% | 4 | 320 | 0.16% | 9 |
| Jan 2026 | 22.5K | 8.4% | 4 | 590 | 0.22% | 9 |
| Feb 2026 | 18.3K | 8.4% | 4 | 480 | 0.22% | 9 |
| Mar 2026 | 18.4K | 8.3% | 4 | 480 | 0.22% | 9 |
| Apr 2026 | 18.3K | 8.8% | 4 | 480 | 0.23% | 9 |
| May 2026 | 15K | 8% | 4 | 390 | 0.21% | 9 |
| Jun 2026 | 15K | 7.7% | 4 | 390 | 0.2% | 9 |
| Jul 2026 | 15K | 8.5% | 4 | 480 | 0.27% | 9 |
| Aug 2026 | 18.3K | 9.1% | 4 | 390 | 0.19% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flex Fitness’ and JustWorkout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flex Fitness**: Measured on the search terms “flex fitness” and “flex fitness nz”, summed into one figure.
- **JustWorkout**: Measured on the search term “just workout”.

- [Flex Fitness profile](/demand/nz/brands/flex-fitness)
- [JustWorkout profile](/demand/nz/brands/justworkout)
- [All gym and fitness club brands in New Zealand](/demand/nz/categories/gym-and-fitness-clubs): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flex Fitness or JustWorkout?

In August 2026, Flex Fitness had more branded searches than JustWorkout among gym and fitness club brands in New Zealand. Flex Fitness was estimated to have 18.3K branded searches compared to JustWorkout’s 390, and held a 9.1% Share of Search versus JustWorkout’s 0.19%.

## Cite this page

Brandwave. "Flex Fitness vs JustWorkout: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-justworkout

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flex-fitness-vs-justworkout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.