--- title: "Fletcher Construction vs Naylor Love: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fletcher Construction or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-naylor-love" publisher: "Brandwave" --- # Fletcher Construction vs Naylor Love: Which is more popular by branded search in New Zealand? Which is more popular in search, Fletcher Construction or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fletcher Construction and Naylor Love - **Competitive set**: Construction companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fletcher Construction Share of Search**: 4.2% - **Naylor Love Share of Search**: 13.2% ## Which is more popular in search, Fletcher Construction or Naylor Love? - In August 2026, Naylor Love had more branded searches than Fletcher Construction among construction companies in New Zealand. Naylor Love was estimated to have 3K branded searches compared to Fletcher Construction’s 940, and held a 13.2% Share of Search versus Fletcher Construction’s 4.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Fletcher Construction took it in January 2026, Naylor Love took it in February 2026. - Across the 11 months ending August 2026, Fletcher Construction’s estimated Share of Search among construction companies in New Zealand moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 650 to 940. - Across the 11 months ending August 2026, Naylor Love’s estimated Share of Search among construction companies in New Zealand moved from 12.1% to 13.2%, and its estimated monthly branded searches moved from 2.9K to 3K. ## How did search popularity change for New Zealand construction companies in August 2026? - In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%. - In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand. ## Month by month | Month | Fletcher Construction estimated searches | Fletcher Construction Share of Search | Fletcher Construction rank | Naylor Love estimated searches | Naylor Love Share of Search | Naylor Love rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 650 | 2.7% | 5 | 2.9K | 12.1% | 4 | | Nov 2025 | 630 | 2.4% | 5 | 3.3K | 12.4% | 4 | | Dec 2025 | 510 | 2.3% | 5 | 1.9K | 8.8% | 4 | | Jan 2026 | 3K | 10.5% | 4 | 2.1K | 7.3% | 5 | | Feb 2026 | 770 | 3% | 5 | 2.6K | 10.4% | 4 | | Mar 2026 | 780 | 2.6% | 5 | 2.7K | 9% | 4 | | Apr 2026 | 750 | 3.1% | 5 | 2.3K | 9.7% | 4 | | May 2026 | 940 | 4% | 5 | 2.9K | 12.4% | 4 | | Jun 2026 | 790 | 3.5% | 5 | 2.7K | 12% | 4 | | Jul 2026 | 920 | 4% | 6 | 2.3K | 10.3% | 4 | | Aug 2026 | 940 | 4.2% | 5 | 3K | 13.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fletcher Construction’s and Naylor Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fletcher Construction**: Measured on the search terms “fletcher construction”, “fletcher construction near me”, “fletcher construction new zealand”, “fletcher construction nz”, “fletcherconstruction” and “fletcherconstruction co nz”, summed into one figure. - **Naylor Love**: Measured on the search terms “naylor love”, “naylor love construction”, “naylor love near me”, “naylor love new zealand”, “naylor love nz” and “naylorlove”, summed into one figure. - [Fletcher Construction profile](/demand/nz/brands/fletcher-construction) - [Naylor Love profile](/demand/nz/brands/naylor-love) - [All construction companies in New Zealand](/demand/nz/categories/nz-construction-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fletcher Construction or Naylor Love? In August 2026, Naylor Love had more branded searches than Fletcher Construction among construction companies in New Zealand. Naylor Love was estimated to have 3K branded searches compared to Fletcher Construction’s 940, and held a 13.2% Share of Search versus Fletcher Construction’s 4.2%. ## Cite this page Brandwave. "Fletcher Construction vs Naylor Love: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-naylor-love This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-naylor-love. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.