--- title: "Fletcher Construction vs Hawkins: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fletcher Construction or Hawkins? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-hawkins" publisher: "Brandwave" --- # Fletcher Construction vs Hawkins: Which is more popular by branded search in New Zealand? Which is more popular in search, Fletcher Construction or Hawkins? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fletcher Construction and Hawkins - **Competitive set**: Construction companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fletcher Construction Share of Search**: 4.2% - **Hawkins Share of Search**: 2.7% ## Which is more popular in search, Fletcher Construction or Hawkins? - In August 2026, Fletcher Construction had more branded searches than Hawkins among construction companies in New Zealand. Fletcher Construction was estimated to have 940 branded searches compared to Hawkins’ 600, and held a 4.2% Share of Search versus Hawkins’ 2.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Hawkins took it in July 2026, Fletcher Construction took it in August 2026. - Across the 11 months ending August 2026, Fletcher Construction’s estimated Share of Search among construction companies in New Zealand moved from 2.7% to 4.2%, and its estimated monthly branded searches moved from 650 to 940. - Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 600. ## How did search popularity change for New Zealand construction companies in August 2026? - In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%. - In August 2026, Fletcher Construction rose from 6th to 5th among construction companies in New Zealand. ## Month by month | Month | Fletcher Construction estimated searches | Fletcher Construction Share of Search | Fletcher Construction rank | Hawkins estimated searches | Hawkins Share of Search | Hawkins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 650 | 2.7% | 5 | 600 | 2.5% | 6 | | Nov 2025 | 630 | 2.4% | 5 | 490 | 1.9% | 6 | | Dec 2025 | 510 | 2.3% | 5 | 490 | 2.2% | 6 | | Jan 2026 | 3K | 10.5% | 4 | 600 | 2.1% | 6 | | Feb 2026 | 770 | 3% | 5 | 490 | 1.9% | 6 | | Mar 2026 | 780 | 2.6% | 5 | 600 | 2% | 6 | | Apr 2026 | 750 | 3.1% | 5 | 490 | 2% | 6 | | May 2026 | 940 | 4% | 5 | 490 | 2.1% | 6 | | Jun 2026 | 790 | 3.5% | 5 | 600 | 2.7% | 6 | | Jul 2026 | 920 | 4% | 6 | 1.3K | 5.8% | 5 | | Aug 2026 | 940 | 4.2% | 5 | 600 | 2.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fletcher Construction’s and Hawkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fletcher Construction**: Measured on the search terms “fletcher construction”, “fletcher construction near me”, “fletcher construction new zealand”, “fletcher construction nz”, “fletcherconstruction” and “fletcherconstruction co nz”, summed into one figure. - **Hawkins**: Measured on the search terms “hawkins builders” and “hawkins construction”, summed into one figure. - [Fletcher Construction profile](/demand/nz/brands/fletcher-construction) - [Hawkins profile](/demand/nz/brands/hawkins) - [All construction companies in New Zealand](/demand/nz/categories/nz-construction-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fletcher Construction or Hawkins? In August 2026, Fletcher Construction had more branded searches than Hawkins among construction companies in New Zealand. Fletcher Construction was estimated to have 940 branded searches compared to Hawkins’ 600, and held a 4.2% Share of Search versus Hawkins’ 2.7%. ## Cite this page Brandwave. "Fletcher Construction vs Hawkins: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-hawkins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fletcher-construction-vs-hawkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.