--- title: "FleishmanHillard Aotearoa vs Sherson Willis: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, FleishmanHillard Aotearoa or Sherson Willis? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fleishmanhillard-aotearoa-vs-sherson-willis" publisher: "Brandwave" --- # FleishmanHillard Aotearoa vs Sherson Willis: Which is more popular by branded search in New Zealand? Which is more popular in search, FleishmanHillard Aotearoa or Sherson Willis? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FleishmanHillard Aotearoa and Sherson Willis - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **FleishmanHillard Aotearoa Share of Search**: 20.2% - **Sherson Willis Share of Search**: 13.1% ## Which is more popular in search, FleishmanHillard Aotearoa or Sherson Willis? - In August 2026, FleishmanHillard Aotearoa had more branded searches than Sherson Willis among media and strategic communications agencies in New Zealand. FleishmanHillard Aotearoa was estimated to have 400 branded searches compared to Sherson Willis’ 260, and held a 20.2% Share of Search versus Sherson Willis’ 13.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Sherson Willis took it in July 2026, FleishmanHillard Aotearoa took it in August 2026. - Across the 11 months ending August 2026, FleishmanHillard Aotearoa’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 18.2% to 20.2%, and its estimated monthly branded searches moved from 290 to 400. - Across the 11 months ending August 2026, Sherson Willis’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 10.7% to 13.1%, and its estimated monthly branded searches moved from 170 to 260. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, FleishmanHillard Aotearoa overtook Sherson Willis to take the highest estimated Share of Search among media and strategic communications agencies in New Zealand, at 20.2%. - In August 2026, Sherson Willis lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 18.7% to 13.1%. ## Month by month | Month | FleishmanHillard Aotearoa estimated searches | FleishmanHillard Aotearoa Share of Search | FleishmanHillard Aotearoa rank | Sherson Willis estimated searches | Sherson Willis Share of Search | Sherson Willis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 18.2% | 1 | 170 | 10.7% | 2 | | Nov 2025 | 270 | 18% | 1 | 170 | 11.3% | 2 | | Dec 2025 | 240 | 19.4% | 1 | 110 | 8.9% | 3 | | Jan 2026 | 260 | 19.7% | 1 | 140 | 10.6% | 2 | | Feb 2026 | 240 | 12.3% | 2 | 170 | 8.7% | 5 | | Mar 2026 | 530 | 19.4% | 1 | 260 | 9.5% | 3 | | Apr 2026 | 350 | 19.2% | 1 | 140 | 7.7% | 6 | | May 2026 | 380 | 20.9% | 1 | 140 | 7.7% | 5 | | Jun 2026 | 360 | 16.4% | 1 | 170 | 7.7% | 5 | | Jul 2026 | 350 | 16.7% | 2 | 390 | 18.7% | 1 | | Aug 2026 | 400 | 20.2% | 1 | 260 | 13.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using FleishmanHillard Aotearoa’s and Sherson Willis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FleishmanHillard Aotearoa**: Measured on the search terms “fleishman hillard”, “fleishmanhillard”, “fleishmanhillard aotearoa”, “fleishmanhillard nz”, “mango communications”, “mango communications nz” and “mango pr”, summed into one figure. - **Sherson Willis**: Measured on the search term “sherson willis”. - [FleishmanHillard Aotearoa profile](/demand/nz/brands/fleishmanhillard-aotearoa) - [Sherson Willis profile](/demand/nz/brands/sherson-willis) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, FleishmanHillard Aotearoa or Sherson Willis? In August 2026, FleishmanHillard Aotearoa had more branded searches than Sherson Willis among media and strategic communications agencies in New Zealand. FleishmanHillard Aotearoa was estimated to have 400 branded searches compared to Sherson Willis’ 260, and held a 20.2% Share of Search versus Sherson Willis’ 13.1%. ## Cite this page Brandwave. "FleishmanHillard Aotearoa vs Sherson Willis: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fleishmanhillard-aotearoa-vs-sherson-willis This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fleishmanhillard-aotearoa-vs-sherson-willis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.