---
title: "Flagsmith vs Statsig: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Flagsmith or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flagsmith-vs-statsig"
publisher: "Brandwave"
---

# Flagsmith vs Statsig: Which is more popular by branded search in New Zealand?

Which is more popular in search, Flagsmith or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flagsmith and Statsig
- **Competitive set**: Feature flag tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Flagsmith Share of Search**: 7.8%
- **Statsig Share of Search**: 9.8%

## Which is more popular in search, Flagsmith or Statsig?

- In August 2026, Statsig had more branded searches than Flagsmith among feature flag tools in New Zealand. Statsig was estimated to have 50 branded searches compared to Flagsmith’s 40, and held a 9.8% Share of Search versus Flagsmith’s 7.8%.
- Statsig was ahead of Flagsmith in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand moved from 3.4% to 7.8%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand moved from 19% to 9.8%, and its estimated monthly branded searches moved from 110 to 50.

## How did search popularity change for New Zealand feature flag tools in August 2026?

- In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.
- In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.
- Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

## Month by month

| Month | Flagsmith estimated searches | Flagsmith Share of Search | Flagsmith rank | Statsig estimated searches | Statsig Share of Search | Statsig rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 3.4% | 4 | 110 | 19% | 2 |
| Nov 2025 | 40 | 9.1% | 4 | 60 | 13.6% | 2 |
| Dec 2025 | 30 | 8.1% | 4 | 70 | 18.9% | 2 |
| Jan 2026 | 30 | 7.1% | 4 | 70 | 16.7% | 2 |
| Feb 2026 | 30 | 6.8% | 4 | 90 | 20.5% | 2 |
| Mar 2026 | 50 | 8.8% | 3 | 120 | 21.1% | 2 |
| Apr 2026 | 30 | 7% | 4 | 90 | 20.9% | 2 |
| May 2026 | 40 | 7.4% | 4 | 90 | 16.7% | 2 |
| Jun 2026 | 50 | 10.2% | 3 | 80 | 16.3% | 2 |
| Jul 2026 | 40 | 7.8% | 4 | 60 | 11.8% | 2 |
| Aug 2026 | 40 | 7.8% | 4 | 50 | 9.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flagsmith’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flagsmith**: Measured on the search terms “flagsmith” and “flagsmith feature flags”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig”, “statsig ab testing”, “statsig experimentation” and “statsig feature flags”, summed into one figure.

- [Flagsmith profile](/demand/nz/brands/flagsmith)
- [Statsig profile](/demand/nz/brands/statsig)
- [All feature flag tools in New Zealand](/demand/nz/categories/nz-feature-flag-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flagsmith or Statsig?

In August 2026, Statsig had more branded searches than Flagsmith among feature flag tools in New Zealand. Statsig was estimated to have 50 branded searches compared to Flagsmith’s 40, and held a 9.8% Share of Search versus Flagsmith’s 7.8%.

## Cite this page

Brandwave. "Flagsmith vs Statsig: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flagsmith-vs-statsig

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flagsmith-vs-statsig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.