--- title: "Flagsmith vs GrowthBook: Which is searched more in New Zealand?" description: "Is Flagsmith or GrowthBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/flagsmith-vs-growthbook" publisher: "Brandwave" --- # Flagsmith vs GrowthBook: Which is searched more in New Zealand? Is Flagsmith or GrowthBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Feature flag tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flagsmith and GrowthBook - **Competitive set**: Feature flag tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Flagsmith Share of Search**: 4.1% - **GrowthBook Share of Search**: 14.3% ## Is Flagsmith or GrowthBook more popular in search? - In September 2026, GrowthBook had more branded searches than Flagsmith among feature flag tools in New Zealand. GrowthBook had about 70 branded searches, while Flagsmith had 20. GrowthBook made up 14.3% of all feature flag tool searches we track, and Flagsmith accounted for 4.1%. - GrowthBook was ahead of Flagsmith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flagsmith’s share of searches among feature flag tools in New Zealand moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand moved from 8.1% to 14.3%, and its estimated monthly branded searches moved from 50 to 70. ## Top feature flag tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flagsmith was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GrowthBook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flagsmith was listed before GrowthBook in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LaunchDarkly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Unleash | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GrowthBook | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Flagsmith | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Statsig | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ConfigCat | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about feature flag tools - Asked ChatGPT "Which feature flag tool should I use in New Zealand?": 1. GrowthBook, 2. LaunchDarkly, 3. Unleash, 4. Flagsmith - Asked ChatGPT "What are the best feature flag tools in New Zealand?": 1. LaunchDarkly, 2. Unleash, 3. Flagsmith, 4. GrowthBook, 5. ConfigCat, 6. Statsig - Asked ChatGPT "What's the best feature flag tool in New Zealand for a product team?": 1. Statsig, 2. LaunchDarkly, 3. Unleash - Searched Google, AI Overview "feature flag software": 1. LaunchDarkly, 2. Flagsmith, 3. Unleash, 4. GrowthBook - Searched Google, AI Overview "feature management platform": 1. LaunchDarkly, 2. Flagsmith Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand feature flag tools in September 2026? - In September 2026, Flagsmith lost share of searches among feature flag tools in New Zealand, from 6.8% to 4.1%. - In September 2026, GrowthBook lost share of searches among feature flag tools in New Zealand, from 15.3% to 14.3%. ## Month by month | Month | Flagsmith estimated searches | Flagsmith Share of Search | Flagsmith rank | GrowthBook estimated searches | GrowthBook Share of Search | GrowthBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 3.2% | 5 | 50 | 8.1% | 3 | | Nov 2025 | 40 | 8.5% | 5 | 50 | 10.6% | 2 | | Dec 2025 | 30 | 7.7% | 5 | 50 | 12.8% | 2 | | Jan 2026 | 30 | 6% | 5 | 90 | 18% | 2 | | Feb 2026 | 30 | 6% | 5 | 70 | 14% | 3 | | Mar 2026 | 50 | 8.1% | 4 | 70 | 11.3% | 3 | | Apr 2026 | 30 | 5.8% | 5 | 90 | 17.3% | 2 | | May 2026 | 40 | 6.7% | 5 | 90 | 15% | 2 | | Jun 2026 | 50 | 8.8% | 4 | 90 | 15.8% | 2 | | Jul 2026 | 40 | 6.6% | 5 | 110 | 18% | 2 | | Aug 2026 | 40 | 6.8% | 5 | 90 | 15.3% | 2 | | Sep 2026 | 20 | 4.1% | 5 | 70 | 14.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Flagsmith’s and GrowthBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flagsmith**: Measured on the search terms “flagsmith” and “flagsmith feature flags”, summed into one figure. - **GrowthBook**: Measured on the search term “growthbook”. - [Flagsmith profile](/demand/nz/brands/flagsmith) - [GrowthBook profile](/demand/nz/brands/growthbook) - [All feature flag tools in New Zealand](/demand/nz/categories/nz-feature-flag-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flagsmith or GrowthBook more popular in search? In September 2026, GrowthBook had more branded searches than Flagsmith among feature flag tools in New Zealand. GrowthBook had about 70 branded searches, while Flagsmith had 20. GrowthBook made up 14.3% of all feature flag tool searches we track, and Flagsmith accounted for 4.1%. ## Cite this page Brandwave. "Flagsmith vs GrowthBook: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flagsmith-vs-growthbook This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flagsmith-vs-growthbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.