---
title: "Flagship Eatery vs The Works Gisborne: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Flagship Eatery or The Works Gisborne? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-the-works-gisborne"
publisher: "Brandwave"
---

# Flagship Eatery vs The Works Gisborne: Which is more popular by branded search in New Zealand?

Which is more popular in search, Flagship Eatery or The Works Gisborne? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flagship Eatery and The Works Gisborne
- **Competitive set**: Gisborne restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Flagship Eatery Share of Search**: 50%
- **The Works Gisborne Share of Search**: 50%

## Which is more popular in search, Flagship Eatery or The Works Gisborne?

- In August 2026, Flagship Eatery and The Works Gisborne were level on Share of Search among gisborne restaurants in New Zealand, with an estimated 1.1K branded searches each, at 50% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: Flagship Eatery took it in December 2025, The Works Gisborne took it in January 2026, Flagship Eatery took it in February 2026, The Works Gisborne took it in May 2026.
- Across the 11 months ending August 2026, Flagship Eatery’s estimated Share of Search among gisborne restaurants in New Zealand moved from 43.4% to 50%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, The Works Gisborne’s estimated Share of Search among gisborne restaurants in New Zealand moved from 56.6% to 50%, and its estimated monthly branded searches moved from 1.6K to 1.1K.

## How did search popularity change for New Zealand gisborne restaurants in August 2026?

- In August 2026, Flagship Eatery overtook The Works Gisborne to take the highest estimated Share of Search among gisborne restaurants in New Zealand, at 50%.
- In August 2026, The Works Gisborne lost estimated Share of Search among gisborne restaurants in New Zealand, from 54.5% to 50%.

## Month by month

| Month | Flagship Eatery estimated searches | Flagship Eatery Share of Search | Flagship Eatery rank | The Works Gisborne estimated searches | The Works Gisborne Share of Search | The Works Gisborne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 43.4% | 2 | 1.6K | 56.6% | 1 |
| Nov 2025 | 1.5K | 48.4% | 2 | 1.6K | 51.6% | 1 |
| Dec 2025 | 2.2K | 52.2% | 1 | 2K | 47.8% | 2 |
| Jan 2026 | 1.9K | 48.4% | 2 | 2K | 51.6% | 1 |
| Feb 2026 | 1.5K | 54.6% | 1 | 1.3K | 45.4% | 2 |
| Mar 2026 | 1.5K | 54.3% | 1 | 1.3K | 45.7% | 2 |
| Apr 2026 | 1.5K | 54.5% | 1 | 1.3K | 45.5% | 2 |
| May 2026 | 1.1K | 40.2% | 2 | 1.6K | 59.8% | 1 |
| Jun 2026 | 1.1K | 46% | 2 | 1.3K | 54% | 1 |
| Jul 2026 | 1.1K | 45.5% | 2 | 1.3K | 54.5% | 1 |
| Aug 2026 | 1.1K | 50% | 1 | 1.1K | 50% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flagship Eatery’s and The Works Gisborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flagship Eatery**: Measured on the search terms “flagship eatery”, “flagship eatery gisborne”, “flagship eatery menu” and “flagship gisborne”, summed into one figure.
- **The Works Gisborne**: Measured on the search terms “the works gisborne”, “the works gisborne menu” and “the works gisborne restaurant”, summed into one figure.

- [Flagship Eatery profile](/demand/nz/brands/flagship-eatery)
- [The Works Gisborne profile](/demand/nz/brands/the-works-gisborne)
- [All gisborne restaurants in New Zealand](/demand/nz/categories/nz-gisborne-restaurants): The set both shares are measured inside, 2 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flagship Eatery or The Works Gisborne?

In August 2026, Flagship Eatery and The Works Gisborne were level on Share of Search among gisborne restaurants in New Zealand, with an estimated 1.1K branded searches each, at 50% estimated Share of Search each.

## Cite this page

Brandwave. "Flagship Eatery vs The Works Gisborne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-the-works-gisborne

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-the-works-gisborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.