---
title: "Flagship Eatery vs Tahu: Which is searched more in New Zealand?"
description: "Is Flagship Eatery or Tahu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-tahu-gisborne"
publisher: "Brandwave"
---

# Flagship Eatery vs Tahu: Which is searched more in New Zealand?

Is Flagship Eatery or Tahu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flagship Eatery and Tahu
- **Competitive set**: Gisborne restaurants
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Flagship Eatery Share of Search**: 18.9%
- **Tahu Share of Search**: 20.8%

## Is Flagship Eatery or Tahu more popular in search?

- In September 2026, Tahu had more branded searches than Flagship Eatery among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Flagship Eatery had 1,180. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Flagship Eatery accounted for 18.9%.
- The lead changed hands 8 times in the 12 months ending September 2026: Flagship Eatery took it in November 2025, Tahu took it in January 2026, Flagship Eatery took it in March 2026, Tahu took it in May 2026, Flagship Eatery took it in June 2026, Tahu took it in July 2026, Flagship Eatery took it in August 2026, Tahu took it in September 2026.
- Across the 12 months ending September 2026, Flagship Eatery’s share of searches among Gisborne restaurants in New Zealand moved from 15.8% to 18.9%, and its estimated monthly branded searches held steady at 1.2K.
- Across the 12 months ending September 2026, Tahu’s share of searches among Gisborne restaurants in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tahu appeared in all three answers. Flagship Eatery was mentioned in one out of three: in one of the three ChatGPT answers. Tahu was listed before Flagship Eatery in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Crawford Road Kitchen | 1st | 3 of 3 | 3 of 3 |
| Portofino | 2nd | 3 of 3 | 3 of 3 |
| Tahu | 3rd | 3 of 3 | 3 of 3 |
| The Works Gisborne | 4th | 1 of 3 | 1 of 3 |
| Flagship Eatery | 5th | 1 of 3 | 1 of 3 |

## Every AI answer about Gisborne restaurants

- Asked ChatGPT "Which restaurant should I go to in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu
- Asked ChatGPT "What are the best restaurants in Gisborne, New Zealand?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu, 4. The Works Gisborne, 5. Flagship Eatery
- Asked ChatGPT "What's the best restaurant in Gisborne, New Zealand for a meal out?": 1. Crawford Road Kitchen, 2. Portofino, 3. Tahu

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Gisborne restaurants in September 2026?

- In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

## Month by month

| Month | Flagship Eatery estimated searches | Flagship Eatery Share of Search | Flagship Eatery rank | Tahu estimated searches | Tahu Share of Search | Tahu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 15.8% | 4 | 1.6K | 20.4% | 3 |
| Nov 2025 | 1.5K | 19.4% | 3 | 1.3K | 16.6% | 4 |
| Dec 2025 | 2.2K | 21.2% | 2 | 1.9K | 18.5% | 4 |
| Jan 2026 | 1.9K | 18.8% | 4 | 1.9K | 19.1% | 3 |
| Feb 2026 | 1.5K | 19.6% | 3 | 1.6K | 20.5% | 2 |
| Mar 2026 | 1.5K | 20.5% | 2 | 1.3K | 17.7% | 3 |
| Apr 2026 | 1.5K | 22.6% | 2 | 1.3K | 19.4% | 3 |
| May 2026 | 1.1K | 16.1% | 4 | 1.3K | 19.1% | 3 |
| Jun 2026 | 1.1K | 18.5% | 3 | 1K | 17.2% | 4 |
| Jul 2026 | 1.1K | 17.1% | 4 | 1.3K | 20.7% | 2 |
| Aug 2026 | 1.1K | 19.4% | 2 | 1K | 18.5% | 4 |
| Sep 2026 | 1.2K | 18.9% | 3 | 1.3K | 20.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Flagship Eatery’s and Tahu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flagship Eatery**: Measured on the search terms “flagship eatery”, “flagship eatery gisborne”, “flagship eatery menu” and “flagship gisborne”, summed into one figure.
- **Tahu**: Measured on the search term “tahu gisborne”.

- [Flagship Eatery profile](/demand/nz/brands/flagship-eatery)
- [Tahu profile](/demand/nz/brands/tahu-gisborne)
- [All Gisborne restaurants in New Zealand](/demand/nz/locations/gisborne/restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Flagship Eatery or Tahu more popular in search?

In September 2026, Tahu had more branded searches than Flagship Eatery among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Flagship Eatery had 1,180. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Flagship Eatery accounted for 18.9%.

## Cite this page

Brandwave. "Flagship Eatery vs Tahu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-tahu-gisborne

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/flagship-eatery-vs-tahu-gisborne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
