--- title: "Fix & Fogg vs Marmite: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fix & Fogg or Marmite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fix-and-fogg-vs-marmite" publisher: "Brandwave" --- # Fix & Fogg vs Marmite: Which is more popular by branded search in New Zealand? Which is more popular in search, Fix & Fogg or Marmite? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fix & Fogg and Marmite - **Competitive set**: Spread brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fix & Fogg Share of Search**: 18.6% - **Marmite Share of Search**: 16.1% ## Which is more popular in search, Fix & Fogg or Marmite? - In August 2026, Fix & Fogg had more branded searches than Marmite among spread brands in New Zealand. Fix & Fogg was estimated to have 6.1K branded searches compared to Marmite’s 5.3K, and held an 18.6% Share of Search versus Marmite’s 16.1%. - The lead changed hands once in the 11 months ending August 2026: Fix & Fogg took it in August 2026. - Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand moved from 13.4% to 18.6%, and its estimated monthly branded searches moved from 3.6K to 6.1K. - Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spread brands in New Zealand moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 3.9K to 5.3K. ## How did search popularity change for New Zealand spread brands in August 2026? - In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%. - In August 2026, Marmite lost estimated Share of Search among spread brands in New Zealand, from 17% to 16.1%. ## Month by month | Month | Fix & Fogg estimated searches | Fix & Fogg Share of Search | Fix & Fogg rank | Marmite estimated searches | Marmite Share of Search | Marmite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 13.4% | 5 | 3.9K | 14.5% | 4 | | Nov 2025 | 3K | 11.4% | 5 | 4.5K | 17.1% | 3 | | Dec 2025 | 2.6K | 10.3% | 5 | 3.9K | 15% | 3 | | Jan 2026 | 2.6K | 9% | 6 | 3.9K | 13.5% | 4 | | Feb 2026 | 2.5K | 8.9% | 6 | 4.6K | 16.5% | 3 | | Mar 2026 | 3.5K | 11% | 5 | 5K | 15.6% | 4 | | Apr 2026 | 3K | 10.5% | 5 | 4.2K | 14.7% | 4 | | May 2026 | 3.5K | 12.2% | 5 | 4.8K | 17% | 4 | | Jun 2026 | 3.1K | 8.9% | 6 | 4.1K | 11.6% | 5 | | Jul 2026 | 3K | 10.5% | 5 | 4.9K | 17% | 3 | | Aug 2026 | 6.1K | 18.6% | 3 | 5.3K | 16.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fix & Fogg’s and Marmite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fix & Fogg**: Measured on the search terms “everything butter fix and fogg”, “fix & fogg”, “fix & fogg everything butter”, “fix & fogg near me”, “fix & fogg nz”, “fix & fogg peanut butter”, “fix and fogg”, “fix and fogg everything butter”, “fix and fogg peanut butter”, “fix and fogg protein peanut butter”, “fix fogg”, “fix fogg peanut butter”, “fixandfogg co nz” and “peanut butter fix and fogg”, summed into one figure. - **Marmite**: Measured on the search terms “b12 in marmite”, “marmite”, “marmite 500g”, “marmite au”, “marmite co nz”, “marmite near me”, “marmite nz”, “marmite online”, “marmite peanut butter”, “marmite sanitarium”, “marmite spread” and “our mate marmite”, summed into one figure. - [Fix & Fogg profile](/demand/nz/brands/fix-and-fogg) - [Marmite profile](/demand/nz/brands/marmite) - [All spread brands in New Zealand](/demand/nz/categories/nz-spread-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fix & Fogg or Marmite? In August 2026, Fix & Fogg had more branded searches than Marmite among spread brands in New Zealand. Fix & Fogg was estimated to have 6.1K branded searches compared to Marmite’s 5.3K, and held an 18.6% Share of Search versus Marmite’s 16.1%. ## Cite this page Brandwave. "Fix & Fogg vs Marmite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fix-and-fogg-vs-marmite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fix-and-fogg-vs-marmite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.