---
title: "Fivetran vs Talend: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Fivetran or Talend? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/fivetran-vs-talend"
publisher: "Brandwave"
---

# Fivetran vs Talend: Which is more popular by branded search in New Zealand?

Which is more popular in search, Fivetran or Talend? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fivetran and Talend
- **Competitive set**: Data integration and ETL tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Fivetran Share of Search**: 67.3%
- **Talend Share of Search**: 9.6%

## Which is more popular in search, Fivetran or Talend?

- In August 2026, Fivetran had more branded searches than Talend among data integration and ETL tools in New Zealand. Fivetran was estimated to have 350 branded searches compared to Talend’s 50, and held a 67.3% Share of Search versus Talend’s 9.6%.
- Fivetran was ahead of Talend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 66.7% to 67.3%, and its estimated monthly branded searches moved from 480 to 350.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 9.7% to 9.6%, and its estimated monthly branded searches moved from 70 to 50.

## How did search popularity change for New Zealand data integration and ETL tools in August 2026?

- In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
- In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.

## Month by month

| Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Talend estimated searches | Talend Share of Search | Talend rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 66.7% | 1 | 70 | 9.7% | 3 |
| Nov 2025 | 350 | 66% | 1 | 60 | 11.3% | 3 |
| Dec 2025 | 230 | 59% | 1 | 60 | 15.4% | 3 |
| Jan 2026 | 220 | 56.4% | 1 | 50 | 12.8% | 3 |
| Feb 2026 | 360 | 63.2% | 1 | 70 | 12.3% | 3 |
| Mar 2026 | 420 | 67.7% | 1 | 60 | 9.7% | 3 |
| Apr 2026 | 340 | 64.2% | 1 | 50 | 9.4% | 3 |
| May 2026 | 350 | 64.8% | 1 | 50 | 9.3% | 3 |
| Jun 2026 | 410 | 74.5% | 1 | 20 | 3.6% | 4 |
| Jul 2026 | 340 | 69.4% | 1 | 20 | 4.1% | 4 |
| Aug 2026 | 350 | 67.3% | 1 | 50 | 9.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fivetran’s and Talend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fivetran**: Measured on the search terms “fivetran”, “fivetran com”, “fivetran data integration”, “fivetran data pipeline” and “fivetran etl”, summed into one figure.
- **Talend**: Measured on the search terms “talend”, “talend data integration” and “talend etl”, summed into one figure.

- [Fivetran profile](/demand/nz/brands/fivetran)
- [Talend profile](/demand/nz/brands/talend)
- [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fivetran or Talend?

In August 2026, Fivetran had more branded searches than Talend among data integration and ETL tools in New Zealand. Fivetran was estimated to have 350 branded searches compared to Talend’s 50, and held a 67.3% Share of Search versus Talend’s 9.6%.

## Cite this page

Brandwave. "Fivetran vs Talend: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fivetran-vs-talend

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fivetran-vs-talend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.