--- title: "Fivetran vs Matillion: Which is searched more in New Zealand?" description: "Is Fivetran or Matillion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fivetran-vs-matillion" publisher: "Brandwave" --- # Fivetran vs Matillion: Which is searched more in New Zealand? Is Fivetran or Matillion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fivetran and Matillion - **Competitive set**: Data integration and ETL tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fivetran Share of Search**: 25.7% - **Matillion Share of Search**: 2.2% ## Is Fivetran or Matillion more popular in search? - In September 2026, Fivetran had more branded searches than Matillion among data integration and ETL tools in New Zealand. Fivetran had about 350 branded searches, while Matillion had 30. Fivetran made up 25.7% of all data integration and ETL tool searches we track, and Matillion accounted for 2.2%. - Fivetran was ahead of Matillion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fivetran’s share of searches among data integration and ETL tools in New Zealand moved from 29.4% to 25.7%, and its estimated monthly branded searches moved from 480 to 350. - Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30. ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Fivetran and Matillion showed up in all five answers. Fivetran was listed before Matillion in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matillion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Data Factory | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which ETL data integration tool should I use in New Zealand?": 1. Azure Data Factory, 2. Fivetran, 3. Airbyte, 4. Matillion - Asked ChatGPT "What are the best ETL data integration tools in New Zealand?": 1. Fivetran, 2. Matillion, 3. Airbyte, 4. Azure Data Factory - Asked ChatGPT "What's the best ETL data integration tool in New Zealand for a data team?": 1. Fivetran, 2. Azure Data Factory, 3. Matillion, 4. Airbyte - Searched Google, AI Overview "best etl tool": 1. Fivetran, 2. Airbyte, 3. Matillion - Searched Google, AI Overview "data pipeline tools": 1. Talend, 2. Fivetran, 3. Matillion Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand data integration and ETL tools in September 2026? - In September 2026, Fivetran lost share of searches among data integration and ETL tools in New Zealand, from 27.6% to 25.7%. ## Month by month | Month | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank | Matillion estimated searches | Matillion Share of Search | Matillion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 29.4% | 2 | 30 | 1.8% | 5 | | Nov 2025 | 340 | 26.8% | 2 | 30 | 2.4% | 5 | | Dec 2025 | 230 | 20.4% | 2 | 20 | 1.8% | 5 | | Jan 2026 | 220 | 19.3% | 2 | 30 | 2.6% | 5 | | Feb 2026 | 350 | 26.5% | 2 | 40 | 3% | 5 | | Mar 2026 | 410 | 27.2% | 2 | 20 | 1.3% | 6 | | Apr 2026 | 340 | 26.8% | 2 | 20 | 1.6% | 5 | | May 2026 | 350 | 27.1% | 2 | 30 | 2.3% | 5 | | Jun 2026 | 410 | 31.5% | 2 | 30 | 2.3% | 4 | | Jul 2026 | 340 | 27.4% | 2 | 30 | 2.4% | 4 | | Aug 2026 | 350 | 27.6% | 2 | 30 | 2.4% | 5 | | Sep 2026 | 350 | 25.7% | 2 | 30 | 2.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fivetran’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fivetran**: Measured on the search terms “fivetran”, “fivetran data integration”, “fivetran data pipeline” and “fivetran etl”, summed into one figure. - **Matillion**: Measured on the search term “matillion”. - [Fivetran profile](/demand/nz/brands/fivetran) - [Matillion profile](/demand/nz/brands/matillion) - [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fivetran or Matillion more popular in search? In September 2026, Fivetran had more branded searches than Matillion among data integration and ETL tools in New Zealand. Fivetran had about 350 branded searches, while Matillion had 30. Fivetran made up 25.7% of all data integration and ETL tool searches we track, and Matillion accounted for 2.2%. ## Cite this page Brandwave. "Fivetran vs Matillion: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fivetran-vs-matillion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fivetran-vs-matillion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.