--- title: "Five Ten vs Vans: Which is searched more in New Zealand?" description: "Is Five Ten or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/five-ten-vs-vans" publisher: "Brandwave" --- # Five Ten vs Vans: Which is searched more in New Zealand? Is Five Ten or Vans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Five Ten and Vans - **Competitive set**: MTB shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Five Ten Share of Search**: 3.4% - **Vans Share of Search**: 4.4% ## Is Five Ten or Vans more popular in search? - In September 2026, Vans had more branded searches than Five Ten among MTB shoes brands in New Zealand. Vans had about 90 branded searches, while Five Ten had 70. Vans made up 4.4% of all MTB shoes brand searches we track, and Five Ten accounted for 3.4%. - Vans was ahead of Five Ten in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Vans’ share of searches among MTB shoes brands in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches moved from 70 to 90. ## Top MTB shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Five Ten was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vans did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Five Ten | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shimano | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Giro | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Specialized | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Sidi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB shoes brands - Asked ChatGPT "Which MTB shoes brand should I buy in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized - Asked ChatGPT "What are the best MTB shoes brands in New Zealand?": 1. Five Ten, 2. Shimano, 3. Specialized, 4. Giro, 5. Fox Racing - Asked ChatGPT "What's the best MTB shoes brand in New Zealand for trail grip?": 1. Five Ten, 2. Specialized - Searched Google, AI Overview "mtb shoes nz": 1. Shimano, 2. Giro, 3. Fox Racing, 4. Specialized - Searched Google, AI Overview "mountain bike shoes": 1. Shimano, 2. Giro, 3. Five Ten, 4. Fox Racing Not named in any answer: Sidi and Vans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MTB shoes brands in September 2026? - In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%. - In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%. ## Month by month | Month | Five Ten estimated searches | Five Ten Share of Search | Five Ten rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.2% | 5 | 70 | 4.2% | 6 | | Nov 2025 | 70 | 3.4% | 6 | 110 | 5.3% | 4 | | Dec 2025 | 70 | 3.7% | 6 | 140 | 7.4% | 3 | | Jan 2026 | 90 | 4.8% | 5 | 90 | 4.8% | 6 | | Feb 2026 | 70 | 4.2% | 6 | 70 | 4.2% | 7 | | Mar 2026 | 90 | 4.9% | 4 | 90 | 4.9% | 6 | | Apr 2026 | 50 | 2.8% | 6 | 110 | 6.1% | 3 | | May 2026 | 90 | 5.1% | 6 | 110 | 6.3% | 3 | | Jun 2026 | 50 | 3.2% | 6 | 110 | 7.1% | 4 | | Jul 2026 | 70 | 3.9% | 6 | 110 | 6.1% | 4 | | Aug 2026 | 50 | 2.5% | 6 | 140 | 7.1% | 4 | | Sep 2026 | 70 | 3.4% | 6 | 90 | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Five Ten’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Five Ten**: Measured on the search term “five ten”. - **Vans**: Measured on the search term “platypus shoes vans”. - [Five Ten profile](/demand/nz/brands/five-ten) - [Vans profile](/demand/nz/brands/vans) - [All MTB shoes brands in New Zealand](/demand/nz/categories/nz-mtb-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Five Ten or Vans more popular in search? In September 2026, Vans had more branded searches than Five Ten among MTB shoes brands in New Zealand. Vans had about 90 branded searches, while Five Ten had 70. Vans made up 4.4% of all MTB shoes brand searches we track, and Five Ten accounted for 3.4%. ## Cite this page Brandwave. "Five Ten vs Vans: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/five-ten-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/five-ten-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.