--- title: "Five Ten vs La Sportiva: Which is searched more in New Zealand?" description: "Is Five Ten or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/five-ten-vs-la-sportiva" publisher: "Brandwave" --- # Five Ten vs La Sportiva: Which is searched more in New Zealand? Is Five Ten or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Climbing shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Five Ten and La Sportiva - **Competitive set**: Climbing shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Five Ten Share of Search**: 1.9% - **La Sportiva Share of Search**: 35.9% ## Is Five Ten or La Sportiva more popular in search? - In September 2026, La Sportiva had more branded searches than Five Ten among climbing shoes brands in New Zealand. La Sportiva had about 1,300 branded searches, while Five Ten had 70. La Sportiva made up 35.9% of all climbing shoes brand searches we track, and Five Ten accounted for 1.9%. - La Sportiva was ahead of Five Ten in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand moved from 2.7% to 1.9%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing shoes brands in New Zealand moved from 37.9% to 35.9%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top climbing shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Sportiva appeared in all five answers. Five Ten was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. La Sportiva was listed before Five Ten in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tenaya | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Evolv | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Five Ten | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SCARPA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Black Diamond | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about climbing shoes brands - Asked ChatGPT "Which climbing shoes brand should I buy in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Five Ten - Asked ChatGPT "What are the best climbing shoes brands in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Evolv, 4. Five Ten, 5. SCARPA - Asked ChatGPT "What's the best climbing shoes brand in New Zealand for indoor climbing?": 1. La Sportiva, 2. Evolv, 3. Five Ten - Searched Google, AI Overview "climbing shoes nz": 1. Black Diamond, 2. La Sportiva - Searched Google, AI Overview "bouldering shoes": 1. La Sportiva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%. ## Month by month | Month | Five Ten estimated searches | Five Ten Share of Search | Five Ten rank | La Sportiva estimated searches | La Sportiva Share of Search | La Sportiva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 2.7% | 4 | 1K | 37.9% | 2 | | Nov 2025 | 70 | 2.7% | 4 | 1K | 38.3% | 2 | | Dec 2025 | 70 | 2.4% | 4 | 1.3K | 45.1% | 2 | | Jan 2026 | 90 | 3.1% | 4 | 1.3K | 44.4% | 2 | | Feb 2026 | 70 | 2.7% | 4 | 1K | 38.6% | 2 | | Mar 2026 | 90 | 3.1% | 4 | 1.3K | 44.1% | 2 | | Apr 2026 | 50 | 1.7% | 5 | 1.3K | 44.8% | 2 | | May 2026 | 90 | 2.7% | 4 | 1.3K | 39.3% | 2 | | Jun 2026 | 50 | 1.6% | 4 | 1.3K | 40.5% | 2 | | Jul 2026 | 70 | 2.2% | 4 | 1.3K | 40.2% | 2 | | Aug 2026 | 50 | 1.3% | 5 | 1.6K | 41.5% | 2 | | Sep 2026 | 70 | 1.9% | 5 | 1.3K | 35.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Five Ten’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Five Ten**: Measured on the search term “five ten”. - **La Sportiva**: Measured on the search term “la sportiva”. - [Five Ten profile](/demand/nz/brands/five-ten) - [La Sportiva profile](/demand/nz/brands/la-sportiva) - [All climbing shoes brands in New Zealand](/demand/nz/categories/nz-climbing-shoes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Five Ten or La Sportiva more popular in search? In September 2026, La Sportiva had more branded searches than Five Ten among climbing shoes brands in New Zealand. La Sportiva had about 1,300 branded searches, while Five Ten had 70. La Sportiva made up 35.9% of all climbing shoes brand searches we track, and Five Ten accounted for 1.9%. ## Cite this page Brandwave. "Five Ten vs La Sportiva: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/five-ten-vs-la-sportiva This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/five-ten-vs-la-sportiva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.