--- title: "Fitzherbert Rowe vs Innes Dean: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fitzherbert Rowe or Innes Dean? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fitzherbert-rowe-vs-innes-dean" publisher: "Brandwave" --- # Fitzherbert Rowe vs Innes Dean: Which is more popular by branded search in New Zealand? Which is more popular in search, Fitzherbert Rowe or Innes Dean? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitzherbert Rowe and Innes Dean - **Competitive set**: Palmerston North law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fitzherbert Rowe Share of Search**: 25.3% - **Innes Dean Share of Search**: 23.7% ## Which is more popular in search, Fitzherbert Rowe or Innes Dean? - In August 2026, Fitzherbert Rowe had more branded searches than Innes Dean among palmerston north law firms in New Zealand. Fitzherbert Rowe was estimated to have 910 branded searches compared to Innes Dean’s 850, and held a 25.3% Share of Search versus Innes Dean’s 23.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Innes Dean took it in July 2026, Fitzherbert Rowe took it in August 2026. - Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand moved from 30.9% to 25.3%, and its estimated monthly branded searches moved from 1K to 910. - Across the 11 months ending August 2026, Innes Dean’s estimated Share of Search among palmerston north law firms in New Zealand moved from 19.2% to 23.7%, and its estimated monthly branded searches moved from 640 to 850. ## How did search popularity change for New Zealand palmerston north law firms in August 2026? - In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%. - In August 2026, Innes Dean lost estimated Share of Search among palmerston north law firms in New Zealand, from 25.5% to 23.7%. ## Month by month | Month | Fitzherbert Rowe estimated searches | Fitzherbert Rowe Share of Search | Fitzherbert Rowe rank | Innes Dean estimated searches | Innes Dean Share of Search | Innes Dean rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 30.9% | 1 | 640 | 19.2% | 2 | | Nov 2025 | 1K | 30.2% | 1 | 680 | 19.8% | 2 | | Dec 2025 | 900 | 35.2% | 1 | 480 | 18.8% | 3 | | Jan 2026 | 910 | 32.4% | 1 | 590 | 21% | 2 | | Feb 2026 | 900 | 30.3% | 1 | 590 | 19.9% | 2 | | Mar 2026 | 1K | 29.4% | 1 | 650 | 18.4% | 4 | | Apr 2026 | 910 | 28.7% | 1 | 650 | 20.5% | 2 | | May 2026 | 910 | 28.1% | 1 | 660 | 20.4% | 2 | | Jun 2026 | 1K | 28.4% | 1 | 810 | 22.3% | 2 | | Jul 2026 | 740 | 21.4% | 2 | 880 | 25.5% | 1 | | Aug 2026 | 910 | 25.3% | 1 | 850 | 23.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fitzherbert Rowe’s and Innes Dean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitzherbert Rowe**: Measured on the search terms “fitzherbert rowe” and “fitzrowe”, summed into one figure. - **Innes Dean**: Measured on the search terms “innes dean”, “innes dean law”, “innes dean lawyer” and “innes dean palmerston north”, summed into one figure. - [Fitzherbert Rowe profile](/demand/nz/brands/fitzherbert-rowe) - [Innes Dean profile](/demand/nz/brands/innes-dean) - [All palmerston north law firms in New Zealand](/demand/nz/categories/nz-palmerston-north-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fitzherbert Rowe or Innes Dean? In August 2026, Fitzherbert Rowe had more branded searches than Innes Dean among palmerston north law firms in New Zealand. Fitzherbert Rowe was estimated to have 910 branded searches compared to Innes Dean’s 850, and held a 25.3% Share of Search versus Innes Dean’s 23.7%. ## Cite this page Brandwave. "Fitzherbert Rowe vs Innes Dean: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fitzherbert-rowe-vs-innes-dean This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fitzherbert-rowe-vs-innes-dean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.