--- title: "Fitbit vs WHOOP: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fitbit or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fitbit-vs-whoop" publisher: "Brandwave" --- # Fitbit vs WHOOP: Which is more popular by branded search in New Zealand? Which is more popular in search, Fitbit or WHOOP? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and WHOOP - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fitbit Share of Search**: 11.4% - **WHOOP Share of Search**: 5.2% ## Which is more popular in search, Fitbit or WHOOP? - In August 2026, Fitbit had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to WHOOP’s 9.7K, and held an 11.4% Share of Search versus WHOOP’s 5.2%. - Fitbit was ahead of WHOOP in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 12.1% to 11.4%, and its estimated monthly branded searches moved from 20.3K to 21.2K. - Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 7.7K to 9.7K. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, WHOOP lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 5.9% to 5.2%. - Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026. ## Month by month | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | WHOOP estimated searches | WHOOP Share of Search | WHOOP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.3K | 12.1% | 3 | 7.7K | 4.6% | 5 | | Nov 2025 | 25.2K | 11.7% | 3 | 9.3K | 4.3% | 5 | | Dec 2025 | 25.7K | 11.8% | 3 | 9.4K | 4.3% | 5 | | Jan 2026 | 24.7K | 12.4% | 3 | 12.2K | 6.1% | 5 | | Feb 2026 | 19.4K | 11.8% | 3 | 9.3K | 5.6% | 5 | | Mar 2026 | 17.4K | 11.3% | 3 | 7.9K | 5.1% | 5 | | Apr 2026 | 19.1K | 12% | 3 | 9.1K | 5.7% | 5 | | May 2026 | 22.2K | 12.9% | 3 | 9.9K | 5.8% | 5 | | Jun 2026 | 21.1K | 12.7% | 4 | 8K | 4.8% | 5 | | Jul 2026 | 18.9K | 11.5% | 3 | 9.7K | 5.9% | 5 | | Aug 2026 | 21.2K | 11.4% | 3 | 9.7K | 5.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fitbit’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search terms “fitbit”, “fitbit ace 3”, “fitbit band”, “fitbit charge 2”, “fitbit charge 5”, “fitbit charge 6”, “fitbit charge 7”, “fitbit charge4”, “fitbit charger”, “fitbit com”, “fitbit fitness tracker”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit near me”, “fitbit nz”, “fitbit online”, “fitbit sense”, “fitbit sense 2”, “fitbit sense 2 smartwatch”, “fitbit smartwatch”, “fitbit versa”, “fitbit versa 2”, “fitbit versa 3”, “fitbit versa 4” and “fitbit watch”, summed into one figure. - **WHOOP**: Measured on the search terms “band whoop”, “whoop”, “whoop 5”, “whoop 5 0”, “whoop bicep band”, “whoop bracelet”, “whoop com”, “whoop fitness band”, “whoop fitness tracker”, “whoop near me”, “whoop new zealand”, “whoop nz”, “whoop online”, “whoop price”, “whoop rings”, “whoop strap” and “whoop watch”, summed into one figure. - [Fitbit profile](/demand/nz/brands/fitbit) - [WHOOP profile](/demand/nz/brands/whoop) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fitbit or WHOOP? In August 2026, Fitbit had more branded searches than WHOOP among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to WHOOP’s 9.7K, and held an 11.4% Share of Search versus WHOOP’s 5.2%. ## Cite this page Brandwave. "Fitbit vs WHOOP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fitbit-vs-whoop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fitbit-vs-whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.