--- title: "Fitbit vs Samsung Galaxy Watch: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fitbit or Samsung Galaxy Watch? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fitbit-vs-samsung-galaxy-watch" publisher: "Brandwave" --- # Fitbit vs Samsung Galaxy Watch: Which is more popular by branded search in New Zealand? Which is more popular in search, Fitbit or Samsung Galaxy Watch? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and Samsung Galaxy Watch - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fitbit Share of Search**: 11.4% - **Samsung Galaxy Watch Share of Search**: 2.9% ## Which is more popular in search, Fitbit or Samsung Galaxy Watch? - In August 2026, Fitbit had more branded searches than Samsung Galaxy Watch among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to Samsung Galaxy Watch’s 5.5K, and held an 11.4% Share of Search versus Samsung Galaxy Watch’s 2.9%. - Fitbit was ahead of Samsung Galaxy Watch in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 12.1% to 11.4%, and its estimated monthly branded searches moved from 20.3K to 21.2K. - Across the 11 months ending August 2026, Samsung Galaxy Watch’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 5.8K to 5.5K. ## How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026? - In August 2026, Samsung Galaxy Watch lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 4.4% to 2.9%. - Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026. ## Month by month | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Samsung Galaxy Watch estimated searches | Samsung Galaxy Watch Share of Search | Samsung Galaxy Watch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.3K | 12.1% | 3 | 5.8K | 3.4% | 6 | | Nov 2025 | 25.2K | 11.7% | 3 | 7.3K | 3.4% | 6 | | Dec 2025 | 25.7K | 11.8% | 3 | 7.7K | 3.5% | 6 | | Jan 2026 | 24.7K | 12.4% | 3 | 7.1K | 3.6% | 6 | | Feb 2026 | 19.4K | 11.8% | 3 | 6.4K | 3.8% | 6 | | Mar 2026 | 17.4K | 11.3% | 3 | 6.3K | 4.1% | 6 | | Apr 2026 | 19.1K | 12% | 3 | 5.6K | 3.5% | 6 | | May 2026 | 22.2K | 12.9% | 3 | 6.1K | 3.5% | 6 | | Jun 2026 | 21.1K | 12.7% | 4 | 7K | 4.2% | 6 | | Jul 2026 | 18.9K | 11.5% | 3 | 7.3K | 4.4% | 6 | | Aug 2026 | 21.2K | 11.4% | 3 | 5.5K | 2.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fitbit’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search terms “fitbit”, “fitbit ace 3”, “fitbit band”, “fitbit charge 2”, “fitbit charge 5”, “fitbit charge 6”, “fitbit charge 7”, “fitbit charge4”, “fitbit charger”, “fitbit com”, “fitbit fitness tracker”, “fitbit google”, “fitbit inspire”, “fitbit inspire 2”, “fitbit inspire 3”, “fitbit luxe”, “fitbit near me”, “fitbit nz”, “fitbit online”, “fitbit sense”, “fitbit sense 2”, “fitbit sense 2 smartwatch”, “fitbit smartwatch”, “fitbit versa”, “fitbit versa 2”, “fitbit versa 3”, “fitbit versa 4” and “fitbit watch”, summed into one figure. - **Samsung Galaxy Watch**: Measured on the search terms “latest samsung galaxy watch”, “samsung galaxy watch 2”, “samsung galaxy watch 3”, “samsung galaxy watch 4 classic”, “samsung galaxy watch 5”, “samsung galaxy watch 5 40mm”, “samsung galaxy watch 5 pro”, “samsung galaxy watch 7”, “samsung galaxy watch 8”, “samsung galaxy watch active”, “samsung galaxy watch active 2”, “samsung galaxy watch classic”, “samsung galaxy watch fitness tracker”, “samsung galaxy watch for women”, “samsung galaxy watch lte”, “samsung galaxy watch near me”, “samsung galaxy watch new zealand”, “samsung galaxy watch nz”, “samsung galaxy watch online”, “samsung galaxy watch series”, “samsung galaxy watch smartwatch”, “samsung galaxy watch watch” and “samsunggalaxywatch”, summed into one figure. - [Fitbit profile](/demand/nz/brands/fitbit) - [Samsung Galaxy Watch profile](/demand/nz/brands/samsung-galaxy-watch) - [All smartwatch and fitness tracker brands in New Zealand](/demand/nz/categories/nz-smartwatch-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fitbit or Samsung Galaxy Watch? In August 2026, Fitbit had more branded searches than Samsung Galaxy Watch among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to Samsung Galaxy Watch’s 5.5K, and held an 11.4% Share of Search versus Samsung Galaxy Watch’s 2.9%. ## Cite this page Brandwave. "Fitbit vs Samsung Galaxy Watch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fitbit-vs-samsung-galaxy-watch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fitbit-vs-samsung-galaxy-watch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.