--- title: "Fiskars vs Husqvarna: Which is searched more in New Zealand?" description: "Is Fiskars or Husqvarna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fiskars-vs-husqvarna" publisher: "Brandwave" --- # Fiskars vs Husqvarna: Which is searched more in New Zealand? Is Fiskars or Husqvarna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fiskars and Husqvarna - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fiskars Share of Search**: 3% - **Husqvarna Share of Search**: 20.1% ## Is Fiskars or Husqvarna more popular in search? - In September 2026, Husqvarna had more branded searches than Fiskars among garden tool brands in New Zealand. Husqvarna had about 7,190 branded searches, while Fiskars had 1,070. Husqvarna made up 20.1% of all garden tool brand searches we track, and Fiskars accounted for 3%. - Husqvarna was ahead of Fiskars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fiskars’ share of searches among garden tool brands in New Zealand moved from 3.5% to 3%, and its estimated monthly branded searches moved from 1.3K to 1.1K. - Across the 12 months ending September 2026, Husqvarna’s share of searches among garden tool brands in New Zealand moved from 27.9% to 20.1%, and its estimated monthly branded searches moved from 10.3K to 7.2K. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Husqvarna did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%. - Estimated monthly branded searches for Fiskars in New Zealand fell 16.4% over 12 measured months, from 1.3K to 1.1K in September 2026. ## Month by month | Month | Fiskars estimated searches | Fiskars Share of Search | Fiskars rank | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 3.5% | 5 | 10.3K | 27.9% | 1 | | Nov 2025 | 1.3K | 3% | 5 | 10.3K | 24% | 2 | | Dec 2025 | 1.4K | 3.5% | 5 | 8.6K | 21.2% | 3 | | Jan 2026 | 1.2K | 3.2% | 5 | 8.6K | 23% | 2 | | Feb 2026 | 920 | 2.6% | 5 | 8.7K | 24.7% | 2 | | Mar 2026 | 950 | 2.8% | 5 | 8.4K | 24.6% | 2 | | Apr 2026 | 990 | 3% | 5 | 8.4K | 25.5% | 2 | | May 2026 | 1.1K | 3.3% | 5 | 8.3K | 25.2% | 2 | | Jun 2026 | 880 | 3% | 5 | 6.9K | 23.4% | 3 | | Jul 2026 | 1.1K | 3.9% | 5 | 6.7K | 23% | 3 | | Aug 2026 | 1.1K | 3.4% | 5 | 6.7K | 21.3% | 4 | | Sep 2026 | 1.1K | 3% | 5 | 7.2K | 20.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fiskars’ and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fiskars**: Measured on the search terms “fiskars”, “fiskars garden tools”, “fiskars hole digger”, “fiskars pole trimmer”, “fiskars pruners”, “fiskars scissors”, “fiskars secateurs”, “fiskars spade” and “fiskars weed puller”, summed into one figure. - **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure. - [Fiskars profile](/demand/nz/brands/fiskars) - [Husqvarna profile](/demand/nz/brands/husqvarna) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fiskars or Husqvarna more popular in search? In September 2026, Husqvarna had more branded searches than Fiskars among garden tool brands in New Zealand. Husqvarna had about 7,190 branded searches, while Fiskars had 1,070. Husqvarna made up 20.1% of all garden tool brand searches we track, and Fiskars accounted for 3%. ## Cite this page Brandwave. "Fiskars vs Husqvarna: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fiskars-vs-husqvarna This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fiskars-vs-husqvarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.