--- title: "Fisher-Price vs VTech: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Fisher-Price or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fisher-price-vs-vtech" publisher: "Brandwave" --- # Fisher-Price vs VTech: Which is more popular by branded search in New Zealand? Which is more popular in search, Fisher-Price or VTech? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and VTech - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Fisher-Price Share of Search**: 2% - **VTech Share of Search**: 1.7% ## Which is more popular in search, Fisher-Price or VTech? - In August 2026, Fisher-Price had more branded searches than VTech among toy brands in New Zealand. Fisher-Price was estimated to have 3.3K branded searches compared to VTech’s 2.8K, and held a 2% Share of Search versus VTech’s 1.7%. - The lead changed hands 2 times in the 11 months ending August 2026: VTech took it in November 2025, Fisher-Price took it in February 2026. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among toy brands in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 3K to 3.3K. - Across the 11 months ending August 2026, VTech’s estimated Share of Search among toy brands in New Zealand moved from 2% to 1.7%, and its estimated monthly branded searches moved from 3K to 2.8K. ## How did search popularity change for New Zealand toy brands in August 2026? Neither Fisher-Price nor VTech moved beyond provider rounding among toy brands in Aug 2026. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | VTech estimated searches | VTech Share of Search | VTech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 2.1% | 4 | 3K | 2% | 5 | | Nov 2025 | 4.1K | 2.1% | 5 | 4.4K | 2.3% | 4 | | Dec 2025 | 3.6K | 1.6% | 5 | 4.3K | 1.9% | 4 | | Jan 2026 | 2.3K | 1.4% | 5 | 2.4K | 1.4% | 4 | | Feb 2026 | 2.1K | 1.8% | 4 | 1.9K | 1.6% | 5 | | Mar 2026 | 2.5K | 2% | 4 | 1.9K | 1.5% | 5 | | Apr 2026 | 2.5K | 1.8% | 4 | 2.1K | 1.6% | 5 | | May 2026 | 3K | 2.1% | 4 | 2.4K | 1.7% | 5 | | Jun 2026 | 3.3K | 2.3% | 4 | 2.5K | 1.7% | 5 | | Jul 2026 | 3.5K | 2.5% | 4 | 2.7K | 1.9% | 5 | | Aug 2026 | 3.3K | 2% | 4 | 2.8K | 1.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price com”, “fisher price dj”, “fisher price farm”, “fisher price kick and play”, “fisher price laugh & learn”, “fisher price little people”, “fisher price little people caring for animals farm”, “fisher price little people farm”, “fisher price little people playsets”, “fisher price little people toys”, “fisher price near me”, “fisher price nz”, “fisher price online”, “fisher price play gym”, “fisher price set”, “fisher price toy”, “fisher price walker”, “fisher price zebra walker”, “fisherprice”, “fisherprice nz”, “fisherprice set” and “fisherprice toy”, summed into one figure. - **VTech**: Measured on the search terms “vtech”, “vtech cam”, “vtech com au”, “vtech dj mix”, “vtech drum set”, “vtech fire station”, “vtech kidi dj mix”, “vtech kidizoom”, “vtech laptop”, “vtech learning walker”, “vtech marble run”, “vtech marble rush”, “vtech near me”, “vtech nz”, “vtech online”, “vtech set”, “vtech sit to stand walker”, “vtech toot toot”, “vtech toy”, “vtech walker” and “vtech walkie talkie”, summed into one figure. - [Fisher-Price profile](/demand/nz/brands/fisher-price) - [VTech profile](/demand/nz/brands/vtech) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Fisher-Price or VTech? In August 2026, Fisher-Price had more branded searches than VTech among toy brands in New Zealand. Fisher-Price was estimated to have 3.3K branded searches compared to VTech’s 2.8K, and held a 2% Share of Search versus VTech’s 1.7%. ## Cite this page Brandwave. "Fisher-Price vs VTech: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/fisher-price-vs-vtech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fisher-price-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.