--- title: "Fisher-Price vs Schleich: Which is searched more in New Zealand?" description: "Is Fisher-Price or Schleich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fisher-price-vs-schleich" publisher: "Brandwave" --- # Fisher-Price vs Schleich: Which is searched more in New Zealand? Is Fisher-Price or Schleich more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and Schleich - **Competitive set**: Farm animals brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher-Price Share of Search**: 32.1% - **Schleich Share of Search**: 24.8% ## Is Fisher-Price or Schleich more popular in search? - In September 2026, Fisher-Price had more branded searches than Schleich among farm animals brands in New Zealand. Fisher-Price had about 1,140 branded searches, while Schleich had 880. Fisher-Price made up 32.1% of all farm animals brand searches we track, and Schleich accounted for 24.8%. - Fisher-Price was ahead of Schleich in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among farm animals brands in New Zealand moved from 32.2% to 32.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K. - Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands in New Zealand moved from 24.2% to 24.8%, and its estimated monthly branded searches moved from 1K to 880. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Schleich was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher-Price was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Schleich was listed before Fisher-Price in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CollectA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Papo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animal toy brand should I buy in New Zealand?": 1. CollectA, 2. Schleich, 3. Papo - Asked ChatGPT "What are the best farm animal toy brands in New Zealand?": 1. Schleich, 2. CollectA, 3. Papo, 4. Playmobil - Asked ChatGPT "What's the best farm animal toy brand in New Zealand for a farm playset?": 1. Schleich, 2. CollectA - Searched Google, AI Overview "farm animal toys nz": 1. CollectA - Searched Google, AI Overview "farm animal playset": 1. Schleich, 2. Fisher-Price Not named in any answer: Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm animals brands in September 2026? - In September 2026, Fisher-Price overtook Playmobil to become the leader among farm animals brands in New Zealand, with 32.1% of the searches. - In September 2026, Schleich gained share of searches among farm animals brands in New Zealand, from 23.8% to 24.8%. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Schleich estimated searches | Schleich Share of Search | Schleich rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 32.2% | 1 | 1K | 24.2% | 3 | | Nov 2025 | 1.6K | 31% | 2 | 1.3K | 24.6% | 3 | | Dec 2025 | 1.4K | 34% | 1 | 1K | 23.4% | 3 | | Jan 2026 | 990 | 31.5% | 1 | 880 | 28% | 3 | | Feb 2026 | 850 | 30.6% | 2 | 590 | 21.2% | 3 | | Mar 2026 | 1K | 31.6% | 2 | 720 | 22.1% | 3 | | Apr 2026 | 880 | 27.8% | 2 | 880 | 27.8% | 3 | | May 2026 | 880 | 27.6% | 2 | 880 | 27.6% | 3 | | Jun 2026 | 840 | 28.3% | 2 | 720 | 24.2% | 3 | | Jul 2026 | 960 | 28.6% | 2 | 880 | 26.2% | 3 | | Aug 2026 | 1.2K | 31.4% | 2 | 880 | 23.8% | 3 | | Sep 2026 | 1.1K | 32.1% | 1 | 880 | 24.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price dj”, “fisher price farm”, “fisher price walker” and “fisherprice”, summed into one figure. - **Schleich**: Measured on the search term “schleich”. - [Fisher-Price profile](/demand/nz/brands/fisher-price) - [Schleich profile](/demand/nz/brands/schleich) - [All farm animals brands in New Zealand](/demand/nz/categories/nz-farm-animals-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher-Price or Schleich more popular in search? In September 2026, Fisher-Price had more branded searches than Schleich among farm animals brands in New Zealand. Fisher-Price had about 1,140 branded searches, while Schleich had 880. Fisher-Price made up 32.1% of all farm animals brand searches we track, and Schleich accounted for 24.8%. ## Cite this page Brandwave. "Fisher-Price vs Schleich: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fisher-price-vs-schleich This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fisher-price-vs-schleich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.