--- title: "Fisher-Price vs Minelab: Which is searched more in New Zealand?" description: "Is Fisher-Price or Minelab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fisher-price-vs-minelab" publisher: "Brandwave" --- # Fisher-Price vs Minelab: Which is searched more in New Zealand? Is Fisher-Price or Minelab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal detector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and Minelab - **Competitive set**: Metal detector brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher-Price Share of Search**: 69.4% - **Minelab Share of Search**: 12.5% ## Is Fisher-Price or Minelab more popular in search? - In September 2026, Fisher-Price had more branded searches than Minelab among metal detector brands in New Zealand. Fisher-Price had about 1,000 branded searches, while Minelab had 180. Fisher-Price made up 69.4% of all metal detector brand searches we track, and Minelab accounted for 12.5%. - Fisher-Price was ahead of Minelab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand moved from 73% to 69.4%, and its estimated monthly branded searches moved from 1.2K to 1K. - Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand moved from 14.1% to 12.5%, and its estimated monthly branded searches moved from 230 to 180. ## Top metal detector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Minelab was listed before Fisher-Price in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Minelab | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nokta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Garrett | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher-Price | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about metal detector brands - Asked ChatGPT "Which metal detector brand should I buy in New Zealand?": 1. Minelab, 2. Nokta, 3. Garrett - Asked ChatGPT "What are the best metal detector brands in New Zealand?": 1. Minelab, 2. Garrett, 3. Nokta, 4. Fisher-Price - Asked ChatGPT "What's the best metal detector brand in New Zealand for treasure hunting?": 1. Minelab, 2. Nokta, 3. Garrett - Searched Google, AI Overview "metal detector nz": 1. Garrett, 2. Nokta, 3. Minelab - Searched Google, AI Overview "gold detector nz": 1. Minelab Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal detector brands in September 2026? - In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches. - In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%. - Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Minelab estimated searches | Minelab Share of Search | Minelab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 73% | 1 | 230 | 14.1% | 2 | | Nov 2025 | 1.4K | 78.1% | 1 | 200 | 10.9% | 2 | | Dec 2025 | 1.3K | 74.9% | 1 | 250 | 14.3% | 2 | | Jan 2026 | 900 | 65.2% | 1 | 250 | 18.1% | 2 | | Feb 2026 | 780 | 61.9% | 1 | 230 | 18.3% | 3 | | Mar 2026 | 920 | 68.1% | 1 | 220 | 16.3% | 2 | | Apr 2026 | 790 | 67.5% | 1 | 180 | 15.4% | 2 | | May 2026 | 810 | 59.6% | 1 | 180 | 13.2% | 3 | | Jun 2026 | 750 | 58.1% | 1 | 230 | 17.8% | 3 | | Jul 2026 | 790 | 62.2% | 1 | 250 | 19.7% | 2 | | Aug 2026 | 1.1K | 69.1% | 1 | 250 | 16.4% | 2 | | Sep 2026 | 1K | 69.4% | 1 | 180 | 12.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and Minelab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search terms “bus fisher price”, “fisher price”, “fisher price cars”, “fisher price castle”, “fisher price dj”, “fisher price walker” and “fisherprice”, summed into one figure. - **Minelab**: Measured on the search terms “minelab” and “minelab metal detector”, summed into one figure. - [Fisher-Price profile](/demand/nz/brands/fisher-price) - [Minelab profile](/demand/nz/brands/minelab) - [All metal detector brands in New Zealand](/demand/nz/categories/nz-metal-detector-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher-Price or Minelab more popular in search? In September 2026, Fisher-Price had more branded searches than Minelab among metal detector brands in New Zealand. Fisher-Price had about 1,000 branded searches, while Minelab had 180. Fisher-Price made up 69.4% of all metal detector brand searches we track, and Minelab accounted for 12.5%. ## Cite this page Brandwave. "Fisher-Price vs Minelab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fisher-price-vs-minelab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fisher-price-vs-minelab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.