--- title: "Fisher & Paykel vs Liebherr: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Liebherr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-liebherr" publisher: "Brandwave" --- # Fisher & Paykel vs Liebherr: Which is searched more in New Zealand? Is Fisher & Paykel or Liebherr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Liebherr - **Competitive set**: Undercounter fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 58.2% - **Liebherr Share of Search**: 2.1% ## Is Fisher & Paykel or Liebherr more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Liebherr among undercounter fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Liebherr had 720. Fisher & Paykel made up 58.2% of all undercounter fridge brand searches we track, and Liebherr accounted for 2.1%. - Fisher & Paykel was ahead of Liebherr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among undercounter fridge brands in New Zealand moved from 58.1% to 58.2%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Liebherr’s share of searches among undercounter fridge brands in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 590 to 720. ## Top undercounter fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Liebherr was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel and Liebherr were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about undercounter fridge brands - Asked ChatGPT "Which undercounter fridge brand should I buy in New Zealand?": 1. Liebherr, 2. Haier, 3. Fisher & Paykel, 4. Bosch - Asked ChatGPT "What are the best undercounter fridge brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Liebherr, 4. Haier - Asked ChatGPT "What's the best undercounter fridge brand in New Zealand for small kitchen?": 1. Liebherr, 2. Fisher & Paykel, 3. Bosch, 4. Haier - Searched Google, AI Overview "small fridge nz": 1. Haier - Searched Google, AI Overview "best fridge brand": 1. Bosch, 2. Fisher & Paykel Not named in any answer: KitchenAid and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand undercounter fridge brands in September 2026? - In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%. - In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Liebherr estimated searches | Liebherr Share of Search | Liebherr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 58.1% | 1 | 590 | 1.7% | 6 | | Nov 2025 | 24.8K | 53.5% | 1 | 590 | 1.3% | 6 | | Dec 2025 | 20.2K | 48.1% | 1 | 480 | 1.1% | 6 | | Jan 2026 | 20.1K | 54.6% | 1 | 590 | 1.6% | 6 | | Feb 2026 | 20.2K | 59.8% | 1 | 590 | 1.7% | 6 | | Mar 2026 | 24.7K | 64.6% | 1 | 590 | 1.5% | 6 | | Apr 2026 | 20.7K | 58.8% | 1 | 590 | 1.7% | 6 | | May 2026 | 24.4K | 61.6% | 1 | 480 | 1.2% | 6 | | Jun 2026 | 24.4K | 62.2% | 1 | 480 | 1.2% | 6 | | Jul 2026 | 27.8K | 64.9% | 1 | 480 | 1.1% | 6 | | Aug 2026 | 24.8K | 62.6% | 1 | 480 | 1.2% | 6 | | Sep 2026 | 20.1K | 58.2% | 1 | 720 | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Liebherr**: Measured on the search term “liebherr”. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Liebherr profile](/demand/nz/brands/liebherr) - [All undercounter fridge brands in New Zealand](/demand/nz/categories/nz-undercounter-fridge-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Liebherr more popular in search? In September 2026, Fisher & Paykel had more branded searches than Liebherr among undercounter fridge brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Liebherr had 720. Fisher & Paykel made up 58.2% of all undercounter fridge brand searches we track, and Liebherr accounted for 2.1%. ## Cite this page Brandwave. "Fisher & Paykel vs Liebherr: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-liebherr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-liebherr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.