--- title: "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-kitchenaid" publisher: "Brandwave" --- # Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand? Is Fisher & Paykel or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction cooktop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and KitchenAid - **Competitive set**: Induction cooktop brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 47.4% - **KitchenAid Share of Search**: 15.4% ## Is Fisher & Paykel or KitchenAid more popular in search? - In September 2026, Fisher & Paykel had more branded searches than KitchenAid among induction cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 47.4% of all induction cooktop brand searches we track, and KitchenAid accounted for 15.4%. - Fisher & Paykel was ahead of KitchenAid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction cooktop brands in New Zealand moved from 49.7% to 47.4%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among induction cooktop brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top induction cooktop brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Fisher & Paykel appeared in all three answers. KitchenAid did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 3 of 3 | | Fisher & Paykel | 2nd | 3 of 3 | 3 of 3 | | Miele | 3rd | 3 of 3 | 3 of 3 | | AEG | 4th | 2 of 3 | 2 of 3 | | Electrolux | 5th | 1 of 3 | 1 of 3 | | Breville | Not ranked | 0 of 3 | 0 of 3 | | KitchenAid | Not ranked | 0 of 3 | 0 of 3 | | LG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about induction cooktop brands - Asked ChatGPT "Which induction cooktop brand should I buy in New Zealand?": 1. Bosch, 2. AEG, 3. Fisher & Paykel, 4. Miele - Asked ChatGPT "What are the best induction cooktop brands in New Zealand?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. AEG, 5. Electrolux - Asked ChatGPT "What's the best induction cooktop brand in New Zealand for everyday cooking?": 1. Bosch, 2. Fisher & Paykel, 3. Miele Not named in any answer: Breville, KitchenAid and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand induction cooktop brands in September 2026? - In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%. - In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 49.7% | 1 | 6.6K | 15.9% | 3 | | Nov 2025 | 24.8K | 46.2% | 1 | 11.5K | 21.4% | 3 | | Dec 2025 | 20.2K | 41.1% | 1 | 11.7K | 23.9% | 3 | | Jan 2026 | 20.1K | 46.7% | 1 | 7.9K | 18.2% | 3 | | Feb 2026 | 20.2K | 52.4% | 1 | 6.3K | 16.4% | 3 | | Mar 2026 | 24.7K | 55.8% | 1 | 6.3K | 14.3% | 3 | | Apr 2026 | 20.7K | 48% | 1 | 6.4K | 14.8% | 3 | | May 2026 | 24.4K | 52% | 1 | 6.5K | 13.8% | 3 | | Jun 2026 | 24.4K | 52.8% | 1 | 6.3K | 13.5% | 3 | | Jul 2026 | 27.8K | 54.4% | 1 | 6.4K | 12.5% | 3 | | Aug 2026 | 24.8K | 52.4% | 1 | 6.4K | 13.5% | 3 | | Sep 2026 | 20.1K | 47.4% | 1 | 6.5K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All induction cooktop brands in New Zealand](/demand/nz/categories/nz-induction-cooktop-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or KitchenAid more popular in search? In September 2026, Fisher & Paykel had more branded searches than KitchenAid among induction cooktop brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while KitchenAid had 6,530. Fisher & Paykel made up 47.4% of all induction cooktop brand searches we track, and KitchenAid accounted for 15.4%. ## Cite this page Brandwave. "Fisher & Paykel vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fisher-and-paykel-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.