--- title: "Fishbowl vs Unleashed: Which is searched more in New Zealand?" description: "Is Fishbowl or Unleashed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Inventory management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/fishbowl-vs-unleashed" publisher: "Brandwave" --- # Fishbowl vs Unleashed: Which is searched more in New Zealand? Is Fishbowl or Unleashed more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Inventory management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fishbowl and Unleashed - **Competitive set**: Inventory management software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fishbowl Share of Search**: 14.5% - **Unleashed Share of Search**: 15.2% ## Is Fishbowl or Unleashed more popular in search? - In September 2026, Unleashed had more branded searches than Fishbowl among inventory management software in New Zealand. Unleashed had about 500 branded searches, while Fishbowl had 480. Unleashed made up 15.2% of all inventory management software searches we track, and Fishbowl accounted for 14.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Fishbowl took it in January 2026, Unleashed took it in February 2026, Fishbowl took it in March 2026, Unleashed took it in July 2026. - Across the 12 months ending September 2026, Fishbowl’s share of searches among inventory management software in New Zealand moved from 14.7% to 14.5%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Unleashed’s share of searches among inventory management software in New Zealand moved from 15.5% to 15.2%, and its estimated monthly branded searches moved from 620 to 500. ## Top inventory management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unleashed was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fishbowl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Unleashed was listed before Fishbowl in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unleashed | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cin7 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho Inventory | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shopify | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Sortly | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | inFlow Inventory | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Katana | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fishbowl | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about inventory management software - Asked ChatGPT "Which inventory management tool should I use in New Zealand?": 1. Unleashed, 2. Cin7, 3. Zoho Inventory, 4. Shopify - Asked ChatGPT "What are the best inventory management tools in New Zealand?": 1. Cin7, 2. Unleashed, 3. Zoho Inventory, 4. Katana, 5. Shopify - Asked ChatGPT "What's the best inventory management tool in New Zealand for product stock?": 1. Cin7, 2. Unleashed, 3. Shopify, 4. Katana - Searched Google, AI Overview "inventory management software nz": 1. Unleashed, 2. Cin7, 3. Shopify, 4. Fishbowl - Searched Google, AI Overview "inventory software for small business": 1. Sortly, 2. inFlow Inventory, 3. Zoho Inventory, 4. Fishbowl Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand inventory management software in September 2026? - In September 2026, Fishbowl gained share of searches among inventory management software in New Zealand, from 12.3% to 14.5%. - In September 2026, Unleashed lost share of searches among inventory management software in New Zealand, from 15.9% to 15.2%. ## Month by month | Month | Fishbowl estimated searches | Fishbowl Share of Search | Fishbowl rank | Unleashed estimated searches | Unleashed Share of Search | Unleashed rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 14.7% | 3 | 620 | 15.5% | 2 | | Nov 2025 | 480 | 14.5% | 3 | 510 | 15.4% | 2 | | Dec 2025 | 480 | 16.4% | 3 | 520 | 17.7% | 2 | | Jan 2026 | 590 | 17.1% | 2 | 510 | 14.8% | 3 | | Feb 2026 | 480 | 14.3% | 3 | 560 | 16.7% | 2 | | Mar 2026 | 1K | 21.9% | 2 | 670 | 14.7% | 3 | | Apr 2026 | 480 | 14.4% | 2 | 440 | 13.2% | 3 | | May 2026 | 590 | 15.1% | 2 | 550 | 14.1% | 3 | | Jun 2026 | 590 | 15.2% | 2 | 540 | 13.9% | 3 | | Jul 2026 | 480 | 13.1% | 3 | 520 | 14.2% | 2 | | Aug 2026 | 480 | 12.3% | 3 | 620 | 15.9% | 2 | | Sep 2026 | 480 | 14.5% | 3 | 500 | 15.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fishbowl’s and Unleashed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fishbowl**: Measured on the search term “fishbowl”. - **Unleashed**: Measured on the search terms “unleashed inventory”, “unleashed inventory software” and “unleashed software”, summed into one figure. - [Fishbowl profile](/demand/nz/brands/fishbowl) - [Unleashed profile](/demand/nz/brands/unleashed) - [All inventory management software in New Zealand](/demand/nz/categories/nz-inventory-management-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fishbowl or Unleashed more popular in search? In September 2026, Unleashed had more branded searches than Fishbowl among inventory management software in New Zealand. Unleashed had about 500 branded searches, while Fishbowl had 480. Unleashed made up 15.2% of all inventory management software searches we track, and Fishbowl accounted for 14.5%. ## Cite this page Brandwave. "Fishbowl vs Unleashed: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/fishbowl-vs-unleashed This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/fishbowl-vs-unleashed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.