--- title: "Firth vs Holcim: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Firth or Holcim? Compare estimated monthly branded-search demand and Share of Search inside the Ready-mix concrete suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/firth-vs-holcim" publisher: "Brandwave" --- # Firth vs Holcim: Which is more popular by branded search in New Zealand? Which is more popular in search, Firth or Holcim? Compare estimated monthly branded-search demand and Share of Search inside the Ready-mix concrete suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firth and Holcim - **Competitive set**: Ready-mix concrete suppliers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Firth Share of Search**: 46.4% - **Holcim Share of Search**: 29.1% ## Which is more popular in search, Firth or Holcim? - In August 2026, Firth had more branded searches than Holcim among ready-mix concrete suppliers in New Zealand. Firth was estimated to have 3.6K branded searches compared to Holcim’s 2.3K, and held a 46.4% Share of Search versus Holcim’s 29.1%. - Firth was ahead of Holcim in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand moved from 44% to 46.4%, and its estimated monthly branded searches held steady at 3.6K. - Across the 11 months ending August 2026, Holcim’s estimated Share of Search among ready-mix concrete suppliers in New Zealand moved from 21.8% to 29.1%, and its estimated monthly branded searches moved from 1.8K to 2.3K. ## How did search popularity change for New Zealand ready-mix concrete suppliers in August 2026? - In August 2026, Firth gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 42.9% to 46.4%. - In August 2026, Holcim gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 27.9% to 29.1%. ## Month by month | Month | Firth estimated searches | Firth Share of Search | Firth rank | Holcim estimated searches | Holcim Share of Search | Holcim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 44% | 1 | 1.8K | 21.8% | 2 | | Nov 2025 | 3.1K | 41.5% | 1 | 1.8K | 23.9% | 2 | | Dec 2025 | 3K | 38.7% | 1 | 2.6K | 34.3% | 2 | | Jan 2026 | 3K | 41.2% | 1 | 1.9K | 26.5% | 2 | | Feb 2026 | 3.5K | 44.9% | 1 | 2.1K | 27.2% | 2 | | Mar 2026 | 4.3K | 45.7% | 1 | 2.5K | 26.4% | 2 | | Apr 2026 | 3.5K | 47% | 1 | 2K | 26.6% | 2 | | May 2026 | 3.6K | 47.1% | 1 | 2.1K | 27.2% | 2 | | Jun 2026 | 3.5K | 46.6% | 1 | 1.9K | 25.2% | 2 | | Jul 2026 | 3K | 42.9% | 1 | 1.9K | 27.9% | 2 | | Aug 2026 | 3.6K | 46.4% | 1 | 2.3K | 29.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Firth’s and Holcim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firth**: Measured on the search terms “firth co nz”, “firth coloured concrete”, “firth concrete”, “firth concrete blocks”, “firth concrete bricks”, “firth concrete kapiti”, “firth concrete pavers”, “firth concrete price list”, “firth concrete prices”, “firth concrete products”, “firth nz”, “firth permeable concrete”, “firth ready mix”, “firth ready mix concrete” and “firth ready-mix”, summed into one figure. - **Holcim**: Measured on the search terms “cement holcim”, “concrete direct holcim”, “holcim”, “holcim building”, “holcim business”, “holcim cement company”, “holcim cement price”, “holcim cement products”, “holcim cement types”, “holcim co”, “holcim com”, “holcim company”, “holcim concrete”, “holcim concrete near me”, “holcim concrete prices”, “holcim concrete products”, “holcim decorative concrete”, “holcim green concrete”, “holcim near me”, “holcim nz”, “holcim portland cement”, “holcim price”, “holcim products”, “holcim ready mix”, “holcim ready-mix”, “holcim sand”, “holcim ultracem cement” and “holcim website”, summed into one figure. - [Firth profile](/demand/nz/brands/firth) - [Holcim profile](/demand/nz/brands/holcim) - [All ready-mix concrete suppliers in New Zealand](/demand/nz/categories/nz-ready-mix-concrete-suppliers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Firth or Holcim? In August 2026, Firth had more branded searches than Holcim among ready-mix concrete suppliers in New Zealand. Firth was estimated to have 3.6K branded searches compared to Holcim’s 2.3K, and held a 46.4% Share of Search versus Holcim’s 29.1%. ## Cite this page Brandwave. "Firth vs Holcim: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/firth-vs-holcim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/firth-vs-holcim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.