--- title: "First Training vs LifeCare: Which is searched more in New Zealand?" description: "Is First Training or LifeCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-training-vs-lifecare-first-aid" publisher: "Brandwave" --- # First Training vs LifeCare: Which is searched more in New Zealand? Is First Training or LifeCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the First aid training providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Training and LifeCare - **Competitive set**: First aid training providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Training Share of Search**: 0.76% - **LifeCare Share of Search**: 0.76% ## Is First Training or LifeCare more popular in search? - In September 2026, First Training and LifeCare were level in searches among first aid training providers in New Zealand, with an estimated 110 branded searches each, at 0.76% of the total each. - The lead changed hands 4 times in the 12 months ending September 2026: LifeCare took it in January 2026, First Training took it in April 2026, LifeCare took it in June 2026, First Training took it in July 2026. - Across the 12 months ending September 2026, First Training’s share of searches among first aid training providers in New Zealand moved from 0.96% to 0.76%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, LifeCare’s share of searches among first aid training providers in New Zealand moved from 0.61% to 0.76%, and its estimated monthly branded searches moved from 90 to 110. ## Top first aid training providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Training was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LifeCare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. First Training was listed before LifeCare in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Red Cross | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | St John | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | First Training | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MediTrain | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LifeCare | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | FACT Co | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | First Aid NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about first aid training providers - Asked ChatGPT "Which first aid training provider should I book in New Zealand?": 1. St John, 2. NZ Red Cross, 3. LifeCare - Asked ChatGPT "What are the best first aid training providers in New Zealand?": 1. St John, 2. NZ Red Cross, 3. First Training, 4. LifeCare, 5. MediTrain - Asked ChatGPT "What's the best first aid training provider in New Zealand for workplace certification?": 1. St John, 2. NZ Red Cross, 3. FACT Co, 4. LifeCare - Searched Google, AI Overview "first aid training provider": 1. First Training, 2. MediTrain, 3. FACT Co - Searched Google, AI Overview "first aid training nz": 1. NZ Red Cross, 2. First Training, 3. MediTrain Not named in any answer: First Aid NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand first aid training providers in September 2026? - Estimated monthly branded searches for LifeCare in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. - Estimated monthly branded searches for First Training in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Month by month | Month | First Training estimated searches | First Training Share of Search | First Training rank | LifeCare estimated searches | LifeCare Share of Search | LifeCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.96% | 5 | 90 | 0.61% | 7 | | Nov 2025 | 140 | 0.96% | 5 | 70 | 0.48% | 7 | | Dec 2025 | 50 | 0.45% | 6 | 50 | 0.45% | 7 | | Jan 2026 | 90 | 0.63% | 7 | 110 | 0.77% | 6 | | Feb 2026 | 110 | 0.73% | 6 | 140 | 0.93% | 5 | | Mar 2026 | 110 | 0.69% | 7 | 140 | 0.87% | 5 | | Apr 2026 | 90 | 0.64% | 6 | 70 | 0.5% | 7 | | May 2026 | 110 | 0.72% | 6 | 110 | 0.72% | 7 | | Jun 2026 | 90 | 0.57% | 7 | 170 | 1.1% | 6 | | Jul 2026 | 140 | 0.98% | 6 | 110 | 0.77% | 7 | | Aug 2026 | 110 | 0.72% | 6 | 110 | 0.72% | 7 | | Sep 2026 | 110 | 0.76% | 6 | 110 | 0.76% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using First Training’s and LifeCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Training**: Measured on the search term “first training”. - **LifeCare**: Measured on the search term “lifecare first aid”. - [First Training profile](/demand/nz/brands/first-training) - [LifeCare profile](/demand/nz/brands/lifecare-first-aid) - [All first aid training providers in New Zealand](/demand/nz/categories/nz-first-aid-training-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Training or LifeCare more popular in search? In September 2026, First Training and LifeCare were level in searches among first aid training providers in New Zealand, with an estimated 110 branded searches each, at 0.76% of the total each. ## Cite this page Brandwave. "First Training vs LifeCare: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-training-vs-lifecare-first-aid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-training-vs-lifecare-first-aid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.