--- title: "First Table vs Restaurant Hub: Which is more popular in New Zealand?" description: "Is First Table or Restaurant Hub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-table-vs-restaurant-hub" publisher: "Brandwave" --- # First Table vs Restaurant Hub: Which is more popular in New Zealand? Is First Table or Restaurant Hub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant booking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Table and Restaurant Hub - **Competitive set**: Restaurant booking platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **First Table Share of Search**: 95.3% - **Restaurant Hub Share of Search**: 0.75% ## Is First Table or Restaurant Hub more popular in search? - In October 2026, First Table had more branded searches than Restaurant Hub among restaurant booking platforms in New Zealand. First Table had about 60,800 branded searches, while Restaurant Hub had 480. First Table made up 95.3% of all restaurant booking platform searches we track, and Restaurant Hub accounted for 0.75%. - First Table was ahead of Restaurant Hub in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, First Table’s share of searches among restaurant booking platforms in New Zealand moved from 94.6% to 95.3%, and its estimated monthly branded searches held steady at 60.8K. - Across the 12 months ending October 2026, Restaurant Hub’s share of searches among restaurant booking platforms in New Zealand moved from 1.1% to 0.75%, and its estimated monthly branded searches moved from 720 to 480. ## Top restaurant booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Table appeared in all five answers. Restaurant Hub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. First Table was listed before Restaurant Hub in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Table | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Restaurant Hub | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OpenTable | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | ResDiary | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | SevenRooms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dish Cult | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about restaurant booking platforms - Asked ChatGPT "Which restaurant booking platform should I go to in New Zealand?": 1. First Table, 2. Restaurant Hub, 3. ResDiary - Asked ChatGPT "What are the best restaurant booking platforms in New Zealand?": 1. First Table, 2. Restaurant Hub, 3. OpenTable, 4. ResDiary - Asked ChatGPT "What's the best restaurant booking platform in New Zealand for a table for two?": 1. First Table, 2. Restaurant Hub, 3. OpenTable, 4. ResDiary - Searched Google, AI Overview "restaurant booking app nz": 1. First Table, 2. Restaurant Hub, 3. OpenTable, 4. ResDiary - Searched Google, AI Overview "best table booking app": 1. OpenTable, 2. First Table Not named in any answer: SevenRooms and Dish Cult. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand restaurant booking platforms in October 2026? - In October 2026, First Table lost share of searches among restaurant booking platforms in New Zealand, from 95.9% to 95.3%. - Estimated monthly branded searches for Restaurant Hub in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in October 2026. ## How has branded search for First Table and Restaurant Hub changed in New Zealand over the last 12 months? | Month | First Table estimated searches | First Table Share of Search | First Table rank | Restaurant Hub estimated searches | Restaurant Hub Share of Search | Restaurant Hub rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60.8K | 94.6% | 1 | 720 | 1.1% | 4 | | Dec 2025 | 60.9K | 94.5% | 1 | 720 | 1.1% | 4 | | Jan 2026 | 74.3K | 94.9% | 1 | 1K | 1.3% | 3 | | Feb 2026 | 74.3K | 95.9% | 1 | 720 | 0.93% | 4 | | Mar 2026 | 74.3K | 95.3% | 1 | 720 | 0.92% | 4 | | Apr 2026 | 74.3K | 95.4% | 1 | 720 | 0.92% | 4 | | May 2026 | 90.8K | 96.2% | 1 | 720 | 0.76% | 4 | | Jun 2026 | 74.3K | 95.9% | 1 | 590 | 0.76% | 4 | | Jul 2026 | 90.9K | 96.7% | 1 | 480 | 0.51% | 4 | | Aug 2026 | 74.4K | 96% | 1 | 480 | 0.62% | 4 | | Sep 2026 | 74.4K | 95.9% | 1 | 590 | 0.76% | 4 | | Oct 2026 | 60.8K | 95.3% | 1 | 480 | 0.75% | 4 | ## How are First Table’s and Restaurant Hub’s branded searches counted? Brandwave collects information about searches that people make online using First Table’s and Restaurant Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Table**: Measured on the search terms “book first table”, “first table”, “first table reservations”, “first table richmond”, “first table voucher”, “firsttable” and “my first table”, summed into one figure. - **Restaurant Hub**: Measured on the search term “restaurant hub”. - [First Table profile](/demand/nz/brands/first-table) - [Restaurant Hub profile](/demand/nz/brands/restaurant-hub) - [All restaurant booking platforms in New Zealand](/demand/nz/categories/nz-restaurant-booking-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Table or Restaurant Hub more popular in search? In October 2026, First Table had more branded searches than Restaurant Hub among restaurant booking platforms in New Zealand. First Table had about 60,800 branded searches, while Restaurant Hub had 480. First Table made up 95.3% of all restaurant booking platform searches we track, and Restaurant Hub accounted for 0.75%. ## Cite this page Brandwave. "First Table vs Restaurant Hub: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-table-vs-restaurant-hub This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-table-vs-restaurant-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.