--- title: "First Security vs Red Badge: Which is searched more in New Zealand?" description: "Is First Security or Red Badge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-security-vs-red-badge" publisher: "Brandwave" --- # First Security vs Red Badge: Which is searched more in New Zealand? Is First Security or Red Badge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Security and Red Badge - **Competitive set**: Security companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Security Share of Search**: 20% - **Red Badge Share of Search**: 20% ## Is First Security or Red Badge more popular in search? - In September 2026, First Security and Red Badge were level in searches among security companies in New Zealand, with an estimated 1.3K branded searches each, at 20% of the total each. - The lead changed hands once in the 12 months ending September 2026: First Security took it in May 2026. - Across the 12 months ending September 2026, First Security’s share of searches among security companies in New Zealand moved from 18.1% to 20%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Red Badge’s share of searches among security companies in New Zealand moved from 18.1% to 20%, and its estimated monthly branded searches held steady at 1.3K. ## Top security companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, First Security was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Red Badge was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. First Security was listed before Red Badge in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | First Security | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Armourguard | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Red Badge | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Allied Security | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | ADT | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Chubb Security | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about security companies - Asked ChatGPT "Which security company should I hire in New Zealand?": 1. First Security, 2. Red Badge, 3. Allied Security - Asked ChatGPT "What are the best security companies in New Zealand?": 1. First Security, 2. Armourguard, 3. Red Badge, 4. ADT - Asked ChatGPT "What's the best security company in New Zealand for alarm monitoring?": 1. ADT, 2. Chubb Security - Searched Google, AI Overview "security guards nz": 1. Armourguard, 2. Allied Security, 3. First Security Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security companies in September 2026? - Red Badge’s share of searches among security companies in New Zealand has gained ground for 3 months in a row, from 15.8% to 20% in September 2026. ## Month by month | Month | First Security estimated searches | First Security Share of Search | First Security rank | Red Badge estimated searches | Red Badge Share of Search | Red Badge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 18.1% | 3 | 1.3K | 18.1% | 4 | | Nov 2025 | 1K | 13.9% | 4 | 1.6K | 22.3% | 3 | | Dec 2025 | 1K | 16.8% | 3 | 1K | 16.8% | 4 | | Jan 2026 | 1K | 14.9% | 4 | 1.3K | 19.4% | 3 | | Feb 2026 | 1K | 15.5% | 4 | 1.3K | 20.2% | 2 | | Mar 2026 | 1.3K | 16.9% | 4 | 1.6K | 20.9% | 2 | | Apr 2026 | 1.3K | 19.5% | 3 | 1.3K | 19.5% | 4 | | May 2026 | 1.6K | 23.3% | 1 | 1.3K | 19% | 4 | | Jun 2026 | 1.3K | 20.6% | 3 | 1K | 15.8% | 4 | | Jul 2026 | 1K | 17.3% | 3 | 1K | 17.3% | 4 | | Aug 2026 | 1.3K | 19.8% | 3 | 1.3K | 19.8% | 4 | | Sep 2026 | 1.3K | 20% | 3 | 1.3K | 20% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using First Security’s and Red Badge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Security**: Measured on the search terms “first security” and “firstsecurity”, summed into one figure. - **Red Badge**: Measured on the search term “red badge”. - [First Security profile](/demand/nz/brands/first-security) - [Red Badge profile](/demand/nz/brands/red-badge) - [All security companies in New Zealand](/demand/nz/categories/nz-security-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Security or Red Badge more popular in search? In September 2026, First Security and Red Badge were level in searches among security companies in New Zealand, with an estimated 1.3K branded searches each, at 20% of the total each. ## Cite this page Brandwave. "First Security vs Red Badge: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-security-vs-red-badge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-security-vs-red-badge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.