--- title: "First Page vs Webzilla: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First Page or Webzilla? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-page-vs-webzilla" publisher: "Brandwave" --- # First Page vs Webzilla: Which is more popular by branded search in New Zealand? Which is more popular in search, First Page or Webzilla? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Page and Webzilla - **Competitive set**: Auckland digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First Page Share of Search**: 8.6% - **Webzilla Share of Search**: 28.6% ## Which is more popular in search, First Page or Webzilla? - In August 2026, Webzilla had more branded searches than First Page among auckland digital marketing agencies in New Zealand. Webzilla was estimated to have 300 branded searches compared to First Page’s 90, and held a 28.6% Share of Search versus First Page’s 8.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Webzilla took it in February 2026, First Page took it in March 2026, Webzilla took it in April 2026. - Across the 11 months ending August 2026, First Page’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 29% to 8.6%, and its estimated monthly branded searches moved from 400 to 90. - Across the 11 months ending August 2026, Webzilla’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 17.4% to 28.6%, and its estimated monthly branded searches moved from 240 to 300. ## How did search popularity change for New Zealand auckland digital marketing agencies in August 2026? - In August 2026, Webzilla overtook Adcelerate to rank 2nd among auckland digital marketing agencies in New Zealand, at 28.6%. - In August 2026, First Page lost estimated Share of Search among auckland digital marketing agencies in New Zealand, from 11.4% to 8.6%. ## Month by month | Month | First Page estimated searches | First Page Share of Search | First Page rank | Webzilla estimated searches | Webzilla Share of Search | Webzilla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 29% | 2 | 240 | 17.4% | 3 | | Nov 2025 | 440 | 33.3% | 1 | 230 | 17.4% | 3 | | Dec 2025 | 340 | 34% | 1 | 150 | 15% | 3 | | Jan 2026 | 260 | 26.5% | 2 | 160 | 16.3% | 3 | | Feb 2026 | 250 | 21.6% | 3 | 270 | 23.3% | 2 | | Mar 2026 | 330 | 22.9% | 2 | 290 | 20.1% | 3 | | Apr 2026 | 110 | 12% | 3 | 160 | 17.4% | 2 | | May 2026 | 140 | 12.5% | 3 | 220 | 19.6% | 2 | | Jun 2026 | 120 | 11.1% | 4 | 270 | 25% | 2 | | Jul 2026 | 120 | 11.4% | 4 | 240 | 22.9% | 3 | | Aug 2026 | 90 | 8.6% | 4 | 300 | 28.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First Page’s and Webzilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Page**: Measured on the search terms “first page advertising”, “first page agency”, “first page auckland”, “first page digital marketing”, “first page marketing”, “first page new zealand”, “first page nz”, “first page seo services” and “firstpage.nz”, summed into one figure. - **Webzilla**: Measured on the search terms “web zilla”, “webzilla”, “webzilla digital marketing” and “webzilla nz”, summed into one figure. - [First Page profile](/demand/nz/brands/first-page) - [Webzilla profile](/demand/nz/brands/webzilla) - [All auckland digital marketing agencies in New Zealand](/demand/nz/categories/nz-auckland-digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First Page or Webzilla? In August 2026, Webzilla had more branded searches than First Page among auckland digital marketing agencies in New Zealand. Webzilla was estimated to have 300 branded searches compared to First Page’s 90, and held a 28.6% Share of Search versus First Page’s 8.6%. ## Cite this page Brandwave. "First Page vs Webzilla: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-page-vs-webzilla This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-page-vs-webzilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.