--- title: "First Page vs Traction Marketing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First Page or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-page-vs-traction-marketing" publisher: "Brandwave" --- # First Page vs Traction Marketing: Which is more popular by branded search in New Zealand? Which is more popular in search, First Page or Traction Marketing? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Page and Traction Marketing - **Competitive set**: Christchurch digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First Page Share of Search**: 29% - **Traction Marketing Share of Search**: 45.2% ## Which is more popular in search, First Page or Traction Marketing? - In August 2026, Traction Marketing had more branded searches than First Page among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to First Page’s 90, and held a 45.2% Share of Search versus First Page’s 29%. - The lead changed hands 3 times in the 11 months ending August 2026: Traction Marketing took it in June 2026, First Page took it in July 2026, Traction Marketing took it in August 2026. - Across the 11 months ending August 2026, First Page’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 60.6% to 29%, and its estimated monthly branded searches moved from 400 to 90. - Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among christchurch digital marketing agencies in New Zealand moved from 13.6% to 45.2%, and its estimated monthly branded searches moved from 90 to 140. ## How did search popularity change for New Zealand christchurch digital marketing agencies in August 2026? - In August 2026, Traction Marketing overtook Empire9 to take the highest estimated Share of Search among christchurch digital marketing agencies in New Zealand, at 45.2%. - In August 2026, First Page lost estimated Share of Search among christchurch digital marketing agencies in New Zealand, from 37.5% to 29%. ## Month by month | Month | First Page estimated searches | First Page Share of Search | First Page rank | Traction Marketing estimated searches | Traction Marketing Share of Search | Traction Marketing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 60.6% | 1 | 90 | 13.6% | 3 | | Nov 2025 | 440 | 69.8% | 1 | 70 | 11.1% | 3 | | Dec 2025 | 340 | 72.3% | 1 | 70 | 14.9% | 2 | | Jan 2026 | 260 | 57.8% | 1 | 50 | 11.1% | 4 | | Feb 2026 | 250 | 56.8% | 1 | 110 | 25% | 2 | | Mar 2026 | 330 | 54.1% | 1 | 170 | 27.9% | 2 | | Apr 2026 | 110 | 32.4% | 1 | 110 | 32.4% | 2 | | May 2026 | 140 | 35% | 1 | 110 | 27.5% | 3 | | Jun 2026 | 120 | 25% | 2 | 210 | 43.8% | 1 | | Jul 2026 | 120 | 37.5% | 1 | 90 | 28.1% | 3 | | Aug 2026 | 90 | 29% | 2 | 140 | 45.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First Page’s and Traction Marketing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Page**: Measured on the search terms “first page advertising”, “first page agency”, “first page auckland”, “first page digital marketing”, “first page marketing”, “first page new zealand”, “first page nz”, “first page seo services” and “firstpage.nz”, summed into one figure. - **Traction Marketing**: Measured on the search term “Traction Marketing”. - [First Page profile](/demand/nz/brands/first-page) - [Traction Marketing profile](/demand/nz/brands/traction-marketing) - [All christchurch digital marketing agencies in New Zealand](/demand/nz/categories/nz-christchurch-digital-marketing-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First Page or Traction Marketing? In August 2026, Traction Marketing had more branded searches than First Page among christchurch digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to First Page’s 90, and held a 45.2% Share of Search versus First Page’s 29%. ## Cite this page Brandwave. "First Page vs Traction Marketing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-page-vs-traction-marketing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-page-vs-traction-marketing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.