--- title: "First Page vs Sprocket Digital: Which is searched more in New Zealand?" description: "Is First Page or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-page-vs-sprocket-digital" publisher: "Brandwave" --- # First Page vs Sprocket Digital: Which is searched more in New Zealand? Is First Page or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Page and Sprocket Digital - **Competitive set**: Auckland digital marketing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Page Share of Search**: 2.9% - **Sprocket Digital Share of Search**: 25.5% ## Is First Page or Sprocket Digital more popular in search? - In September 2026, Sprocket Digital had more branded searches than First Page among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 260 branded searches, while First Page had 30. Sprocket Digital made up 25.5% of all Auckland digital marketing agency searches we track, and First Page accounted for 2.9%. - Sprocket Digital was ahead of First Page in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, First Page’s share of searches among Auckland digital marketing agencies in New Zealand moved from 13.4% to 2.9%, and its estimated monthly branded searches moved from 150 to 30. - Across the 12 months ending September 2026, Sprocket Digital’s share of searches among Auckland digital marketing agencies in New Zealand moved from 18.8% to 25.5%, and its estimated monthly branded searches moved from 210 to 260. ## Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. First Page did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SIXGUN | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Harper Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sprocket Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Webzilla | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Human Digital | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adcelerate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | First Page | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adhesion | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Local Clicks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in Auckland, New Zealand?": 1. SIXGUN, 2. Sprocket Digital, 3. Harper Digital, 4. Webzilla - Asked ChatGPT "What are the best digital marketing agencies in Auckland, New Zealand?": 1. SIXGUN, 2. Webzilla, 3. Sprocket Digital, 4. Harper Digital - Asked ChatGPT "What's the best digital marketing agency in Auckland, New Zealand for more online leads?": 1. Harper Digital, 2. Sprocket Digital - Searched Google, AI Overview "digital marketing auckland": named none of the brands we track Not named in any answer: Human Digital, Adcelerate, First Page, Adhesion and Local Clicks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland digital marketing agencies in September 2026? - In September 2026, Human Digital overtook First Page to rank 4th among Auckland digital marketing agencies in New Zealand, with 5.9% of the searches. - In September 2026, Sprocket Digital gained share of searches among Auckland digital marketing agencies in New Zealand, from 21.6% to 25.5%. - In September 2026, First Page lost share of searches among Auckland digital marketing agencies in New Zealand, from 5.2% to 2.9%. ## Month by month | Month | First Page estimated searches | First Page Share of Search | First Page rank | Sprocket Digital estimated searches | Sprocket Digital Share of Search | Sprocket Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 13.4% | 4 | 210 | 18.8% | 3 | | Nov 2025 | 100 | 9.9% | 4 | 210 | 20.8% | 3 | | Dec 2025 | 70 | 9.7% | 4 | 210 | 29.2% | 2 | | Jan 2026 | 80 | 9.6% | 4 | 260 | 31.3% | 2 | | Feb 2026 | 80 | 7.1% | 4 | 390 | 34.8% | 1 | | Mar 2026 | 120 | 10.1% | 4 | 320 | 26.9% | 2 | | Apr 2026 | 80 | 9.1% | 4 | 210 | 23.9% | 2 | | May 2026 | 80 | 7.3% | 4 | 320 | 29.1% | 2 | | Jun 2026 | 70 | 5.9% | 4 | 390 | 33.1% | 1 | | Jul 2026 | 50 | 4.8% | 4 | 390 | 37.1% | 1 | | Aug 2026 | 50 | 5.2% | 4 | 210 | 21.6% | 3 | | Sep 2026 | 30 | 2.9% | 6 | 260 | 25.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using First Page’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Page**: Measured on the search terms “first page”, “first page advertising”, “first page agency” and “first page marketing”, summed into one figure. - **Sprocket Digital**: Measured on the search term “sprocket digital”. - [First Page profile](/demand/nz/brands/first-page) - [Sprocket Digital profile](/demand/nz/brands/sprocket-digital) - [All Auckland digital marketing agencies in New Zealand](/demand/nz/locations/auckland/digital-marketing-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Page or Sprocket Digital more popular in search? In September 2026, Sprocket Digital had more branded searches than First Page among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 260 branded searches, while First Page had 30. Sprocket Digital made up 25.5% of all Auckland digital marketing agency searches we track, and First Page accounted for 2.9%. ## Cite this page Brandwave. "First Page vs Sprocket Digital: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-page-vs-sprocket-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-page-vs-sprocket-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.