---
title: "First Page vs Human Digital: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, First Page or Human Digital? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/first-page-vs-human-digital"
publisher: "Brandwave"
---

# First Page vs Human Digital: Which is more popular by branded search in New Zealand?

Which is more popular in search, First Page or Human Digital? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Page and Human Digital
- **Competitive set**: Auckland digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **First Page Share of Search**: 8.6%
- **Human Digital Share of Search**: 8.6%

## Which is more popular in search, First Page or Human Digital?

- In August 2026, First Page and Human Digital were level on Share of Search among auckland digital marketing agencies in New Zealand, with an estimated 90 branded searches each, at 8.6% estimated Share of Search each.
- First Page was ahead of Human Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Page’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 29% to 8.6%, and its estimated monthly branded searches moved from 400 to 90.
- Across the 11 months ending August 2026, Human Digital’s estimated Share of Search among auckland digital marketing agencies in New Zealand moved from 6.5% to 8.6%, and its estimated monthly branded searches held steady at 90.

## How did search popularity change for New Zealand auckland digital marketing agencies in August 2026?

- In August 2026, Human Digital gained estimated Share of Search among auckland digital marketing agencies in New Zealand, from 5.7% to 8.6%.
- In August 2026, First Page lost estimated Share of Search among auckland digital marketing agencies in New Zealand, from 11.4% to 8.6%.

## Month by month

| Month | First Page estimated searches | First Page Share of Search | First Page rank | Human Digital estimated searches | Human Digital Share of Search | Human Digital rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 400 | 29% | 2 | 90 | 6.5% | 5 |
| Nov 2025 | 440 | 33.3% | 1 | 120 | 9.1% | 4 |
| Dec 2025 | 340 | 34% | 1 | 80 | 8% | 5 |
| Jan 2026 | 260 | 26.5% | 2 | 50 | 5.1% | 5 |
| Feb 2026 | 250 | 21.6% | 3 | 90 | 7.8% | 5 |
| Mar 2026 | 330 | 22.9% | 2 | 130 | 9% | 5 |
| Apr 2026 | 110 | 12% | 3 | 110 | 12% | 4 |
| May 2026 | 140 | 12.5% | 3 | 90 | 8% | 5 |
| Jun 2026 | 120 | 11.1% | 4 | 90 | 8.3% | 5 |
| Jul 2026 | 120 | 11.4% | 4 | 60 | 5.7% | 5 |
| Aug 2026 | 90 | 8.6% | 4 | 90 | 8.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using First Page’s and Human Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Page**: Measured on the search terms “first page advertising”, “first page agency”, “first page auckland”, “first page digital marketing”, “first page marketing”, “first page new zealand”, “first page nz”, “first page seo services” and “firstpage.nz”, summed into one figure.
- **Human Digital**: Measured on the search terms “human digital”, “human digital agency”, “human digital auckland”, “human digital com”, “human digital company”, “humandigital” and “humandigital.com”, summed into one figure.

- [First Page profile](/demand/nz/brands/first-page)
- [Human Digital profile](/demand/nz/brands/human-digital)
- [All auckland digital marketing agencies in New Zealand](/demand/nz/categories/nz-auckland-digital-marketing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Page or Human Digital?

In August 2026, First Page and Human Digital were level on Share of Search among auckland digital marketing agencies in New Zealand, with an estimated 90 branded searches each, at 8.6% estimated Share of Search each.

## Cite this page

Brandwave. "First Page vs Human Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-page-vs-human-digital

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-page-vs-human-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.