--- title: "First National Real Estate vs Lodge Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First National Real Estate or Lodge Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-lodge-real-estate" publisher: "Brandwave" --- # First National Real Estate vs Lodge Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, First National Real Estate or Lodge Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First National Real Estate and Lodge Real Estate - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First National Real Estate Share of Search**: 0.31% - **Lodge Real Estate Share of Search**: 1.8% ## Which is more popular in search, First National Real Estate or Lodge Real Estate? - In August 2026, Lodge Real Estate had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Lodge Real Estate was estimated to have 3.5K branded searches compared to First National Real Estate’s 600, and held a 1.8% Share of Search versus First National Real Estate’s 0.31%. - Lodge Real Estate was ahead of First National Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.39% to 0.31%, and its estimated monthly branded searches moved from 910 to 600. - Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 4.2K to 3.5K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - Estimated monthly branded searches for First National Real Estate in New Zealand fell 34.1% over 11 measured months, from 910 to 600 in August 2026. - Estimated monthly branded searches for Lodge Real Estate in New Zealand fell 17.1% over 11 measured months, from 4.2K to 3.5K in August 2026. ## Month by month | Month | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | Lodge Real Estate estimated searches | Lodge Real Estate Share of Search | Lodge Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 0.39% | 19 | 4.2K | 1.8% | 9 | | Nov 2025 | 770 | 0.34% | 19 | 4.2K | 1.9% | 9 | | Dec 2025 | 600 | 0.35% | 19 | 2.9K | 1.7% | 9 | | Jan 2026 | 810 | 0.37% | 19 | 3.6K | 1.6% | 9 | | Feb 2026 | 710 | 0.32% | 19 | 3.9K | 1.7% | 8 | | Mar 2026 | 750 | 0.31% | 19 | 4.1K | 1.7% | 8 | | Apr 2026 | 630 | 0.31% | 19 | 3.8K | 1.9% | 8 | | May 2026 | 600 | 0.3% | 19 | 4.1K | 2% | 8 | | Jun 2026 | 610 | 0.32% | 19 | 4.1K | 2.1% | 8 | | Jul 2026 | 630 | 0.34% | 19 | 3.5K | 1.9% | 8 | | Aug 2026 | 600 | 0.31% | 19 | 3.5K | 1.8% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First National Real Estate’s and Lodge Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First National Real Estate**: Measured on the search terms “first national nz”, “first national real estate” and “first national rotorua”, summed into one figure. - **Lodge Real Estate**: Measured on the search terms “lodge hamilton”, “lodge real estate” and “lodge real estate hamilton”, summed into one figure. - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [Lodge Real Estate profile](/demand/nz/brands/lodge-real-estate) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First National Real Estate or Lodge Real Estate? In August 2026, Lodge Real Estate had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Lodge Real Estate was estimated to have 3.5K branded searches compared to First National Real Estate’s 600, and held a 1.8% Share of Search versus First National Real Estate’s 0.31%. ## Cite this page Brandwave. "First National Real Estate vs Lodge Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-lodge-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-lodge-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.