--- title: "First National Real Estate vs iSellProperty: Which is searched more in New Zealand?" description: "Is First National Real Estate or iSellProperty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-isellproperty" publisher: "Brandwave" --- # First National Real Estate vs iSellProperty: Which is searched more in New Zealand? Is First National Real Estate or iSellProperty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First National Real Estate and iSellProperty - **Competitive set**: Rotorua real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **First National Real Estate Share of Search**: 2.6% - **iSellProperty Share of Search**: 0.26% ## Is First National Real Estate or iSellProperty more popular in search? - In September 2026, First National Real Estate had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. First National Real Estate had about 100 branded searches, while iSellProperty had 10. First National Real Estate made up 2.6% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. - First National Real Estate was ahead of iSellProperty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, First National Real Estate’s share of searches among Rotorua real estate agencies in New Zealand moved from 3% to 2.6%, and its estimated monthly branded searches moved from 130 to 100. - Across the 12 months ending September 2026, iSellProperty’s share of searches among Rotorua real estate agencies in New Zealand moved from 0.23% to 0.26%, and its estimated monthly branded searches held steady at 10. ## Top Rotorua real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. First National Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. First National Real Estate and iSellProperty were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 3 of 3 | | Tremains Rotorua | 2nd | 3 of 3 | 3 of 3 | | EVES Real Estate | 3rd | 3 of 3 | 3 of 3 | | Harcourts | 4th | 2 of 3 | 2 of 3 | | iSellProperty | 5th | 2 of 3 | 2 of 3 | | First National Real Estate | 6th | 1 of 3 | 1 of 3 | | Arizto | Not ranked | 0 of 3 | 0 of 3 | | KEY Real Estate | Not ranked | 0 of 3 | 0 of 3 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Rotorua, New Zealand?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. iSellProperty - Asked ChatGPT "What are the best real estate agencies in Rotorua, New Zealand?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. Harcourts, 5. First National Real Estate, 6. iSellProperty - Asked ChatGPT "What's the best real estate agency in Rotorua, New Zealand for to sell a house?": 1. Ray White, 2. Tremains Rotorua, 3. EVES Real Estate, 4. Harcourts Not named in any answer: Arizto, KEY Real Estate and LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua real estate agencies in September 2026? - Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 12 measured months, from 130 to 100 in September 2026. ## Month by month | Month | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | iSellProperty estimated searches | iSellProperty Share of Search | iSellProperty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 3% | 6 | 10 | 0.23% | 9 | | Nov 2025 | 120 | 2.8% | 6 | 10 | 0.23% | 9 | | Dec 2025 | 80 | 2.4% | 6 | 10 | 0.3% | 9 | | Jan 2026 | 160 | 3.7% | 6 | 10 | 0.23% | 9 | | Feb 2026 | 100 | 2.3% | 6 | 10 | 0.23% | 9 | | Mar 2026 | 120 | 2.4% | 6 | 10 | 0.2% | 9 | | Apr 2026 | 120 | 2.8% | 6 | 10 | 0.23% | 9 | | May 2026 | 100 | 2.4% | 6 | 10 | 0.24% | 9 | | Jun 2026 | 80 | 2% | 6 | 10 | 0.25% | 9 | | Jul 2026 | 100 | 2.5% | 6 | 10 | 0.25% | 9 | | Aug 2026 | 100 | 2.4% | 6 | 10 | 0.24% | 9 | | Sep 2026 | 100 | 2.6% | 6 | 10 | 0.26% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using First National Real Estate’s and iSellProperty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First National Real Estate**: Measured on the search terms “first national real estate” and “first national rotorua”, summed into one figure. - **iSellProperty**: Measured on the search term “isellproperty”. - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [iSellProperty profile](/demand/nz/brands/isellproperty) - [All Rotorua real estate agencies in New Zealand](/demand/nz/locations/rotorua/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First National Real Estate or iSellProperty more popular in search? In September 2026, First National Real Estate had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. First National Real Estate had about 100 branded searches, while iSellProperty had 10. First National Real Estate made up 2.6% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. ## Cite this page Brandwave. "First National Real Estate vs iSellProperty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-isellproperty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/first-national-real-estate-vs-isellproperty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.